Tag Archives: Point-of-Purchase

Bakery Delight Party Candle Table Top Spinner Feature September 25

Party Candle Table-Top Spinner With Plug-In Display Hooks

A small-footprint Table-Top Spinner maximizes point-of-purchase Party Candle offerings in a minimum of space. Perfect for a small local bakery where the prime sell is the cakes and baked goods and little space is available for important, yet secondary, cross sells like this. See that portions of the display were picked clean of merchandise. Final fitout was […]

Lollipop Tower Display Feature September 22

Bas Relief Lollipop Tower Features Bulk Bins

A layer-cake Tower with spiral ramps makes for fun display of Lollipops marching around and upward to the top. Bas Relief, the Tower and Bulk Bins below recess into surrounding fixtures consuming less space. Though from the looks of it, the display could also be an Endcap visible from 3 sides. Step through the gallery of images […]

Dylan's Candy Bar At Neiman Marcus Feature September 22

Dylan’s Candy Bar® Goes Full Color At Neiman Marcus®

Trust upscale Neiman Marcus® to offer upscale sweets like Dylan’s Candy Bar of Dylan Lauren fame (Yes, Ralph Lauren’s daughter). And if candy isn’t enough to cheer you, a small compliment of Dylan branded Plush is included. I’m not sure the horizontally striped Dress Form is Dylan’s but as luck would have it, the stripes color coordinate […]

Clorox® Trapazoid Half-Pallet Corrugated Display Feature September 20

Clorox® Half-Height Corrugated Display Trapezoid

A trapezoidal outline made this point-of-purchase promotion more attention compelling as well as professional looking in its non-Grocery / non-Housewares location. Green Corrugated was a good choice to both compliment and contrast the existing Clorox colors, as well as support a fresh and antiseptic feel. Less obvious is that as a half-pallet display, it is […]

harry-potter-trapozoid-mobile-pop-display-feature September 15

Harry Potter Tall Trapezoid Display Goes Mobile

Yes, the magic is back. A caster-equipped tall trapezoid corrugated display puts Harry Potter at eye level for maximum visibility. Mobile, the display can be positioned anywhere. And while this position adjacent to the Jewelry Department may seem odd at first, it is facing the entry and right along the power aisle. Browse the display […]

Battery Mobile Display Feature Square September 11

Mobile Battery Display Provides Moveable Cross Sell

Batteries are highly mobile power sources. Why not their displays? This small footprint, Dolly equipped tower promotes Batteries in all directions up and down the aisle. And ease of movement means the unit can be positioned anywhere there is traffic or a suitable cross sell. Both Energizer and Duracell seen on display, so I cannot […]

Alaskan Salmon Sushi - Get It Before The Bears Do Feature September 06

Alaskan Salmon Sushi: Get It Before The Bears Do

If your Sushi sales are lackluster. maybe you need a new recipe and marketing approach. Here Wild Alaskan Salmon is pushed to the forefront, with a sense of promotional urgency added by the tag line “Get it before the bears do!” See that this is a retailer promotion by Wegmans® so creative point-of-purchase is not […]

Kingsford Labor Day Sidewalk Grilling Center Feature September 05

Kingsford® Labor Day Weekend Sidewalk Grilling Center

Time is running out. While the sun is shinning and a Holiday remains Kingsford® rolls out this Sidewalk Grilling Center. Get the supplies you need for one final Summer-time Hurrah this Labor Day Weekend. See that sidewalls are equipped with shelves as well as Perforated Metal Backdrop supporting a Hooked Display if desired, Casters make […]

Fresh Baked Candle Fragrances Feature September 04

Fresh Baked Candle Fragrance Portrayed by Pastry Props

If the “sell” for candles is that “Fresh Backed” aroma, then a visual proposition of that nature is a correct point-of-purchase strategy. I still might encourage a bit more emphasis on these as actual candles and not air fresheners or aromatherapy solutions. Still there is no missing the pie and cake look of the props. […]

Fresh Baked Candle Fragrances Feature September 04

Sweet Treats Alternative to Fresh Baked Merchandising

Part of a larger “Fresh Baked Fragrances” candle display, “Sweet Treats” offers an alternative outreach. But the Cake Dish and cake layer prop still support the primary premise, and create an attention compeller worth the effort. As with other reviews in this thread, I might have emphasized “candle” vs “air freshener” or “aromatherapy” solution. But as […]

Plant-Scription Rx Point-of-Purchase Feature August 31

Plantscription® Rx For Natural In-Store Display

If your merchandise is purportedly all natural, why not include a bit of nature in your point-of-purchase and visual merchandising? Sprigs of Cucumber from Europe, Centaurium Erythraea from France, and Anogeissus from Ghana exemplify the natural ingredients of Plantscription® in a direct manner. How do they keep the sprigs looking fresh and natural? Trade secret […]

Linea Donatella I Do Lingerie Cake Slice Boxed Feature August 27

Linea Donatella® Wedding Cake Boxed Lingerie

The “I Do” can have many meanings, but lingerie boxed as slices of Wedding Cake narrows and focuses the meaning. The entire proposition is multi-layer and multi-faceted with the wedge-shaped boxes staked cake-like only part of the merchandising. Step through the gallery of images and related linked threads below. Follow Linea Donatello at… “Linea Donatella® […]

Marc Jacobs Decadence Fragrance Clutch Feature August 26

Marc Jacobs® Fragrance Clutch As Miniature Carry-On

Many women shop fragrances by the premiums offered. Often the promotion is a bag, but here Marc Jacobs® carries it to an extreme with a miniature Clutch with Purse Charm as fragrance carry-on. It is all the more unusual when most other fragrance premiums are oversize bags or large carries. Click through the gallery of images […]

Otter Box Size Determination Samples Feature August 24

How To Select Otterbox® SmartPhone Protection

Which size and style Otterbox® protection does your SmartPhone need: Defender or Symmetry? Shoppers have a much better idea upon seeing these dummy demo cellphones as part of a Otterbox Point-Of-Purchase display. Take my word for it that a photo of the phone has nowhere near the effect of a real physical object. Walk through the display […]

iRobot Mopping Robot POP Display Feature August 18

iRobot® Braava Mopping Robot On Display

iRobot point-of-purchase displays have been reviewed before. This is an incremental addition as Braava Jet Mopping Robots are rolled out as stand alone promotions. Note in particular the faux floor surface appears to be wood communicating fine floors accept the unit. The curved cyc wall insures the wood floor look is seen from all angles […]

Rope Suspension Sweet Tea Display Feature 1 August 15

Rope Suspension Display For Gold Peak Sweet Tea

An integral rope suspension system takes up the load on this creative Gold Peak Sweet Tea free standing display. Look close to see that it actually folds for shipping. I am not sure how they tie the rope knots accurately and regular enough to get this to work, but tie they did. And what money they […]

Sweet Teal Made-To-Order Wireform Dividers Feature August 15

Made-To-Order Dividers Upgrade Wood Shelf Unit

As if a rope supported wood shelf system was not unusual enough, this Gold Peak Sweet Tea Point-of-Purchase Display also includes custom Wire Divider insert for upper shelves. The divides keep the personal-size beverages neat and organized. A Wire front productstop keeps bottles from toppling off in that direction. No dividers are provided on bottom shelves […]

Sharpie Mr Sketch PaperMate Back-to-School Display Feature August 11

Sharpies® and Ilk Pitch the Back-To-School Market

Here Sharpies®, Mr. Sketch and PaperMate® all pitch the Back-To-School market as a group in a half-size EndCap display featuring both bulk and carded offerings. The brands are making a particularly good run at sales this season; their displays having also been chronicled in Full Endcap size. First step through the gallery of images here. Then […]

Color Code CloseUp Feature August 11

Fruity Names Assigned to Color Coded Scented Pens

If your markers are “Scented” then naming and color coding them via a rational scheme is to your benefit. Here 6 versions of scented marker are labeled Licorice, Grape, Blueberry, Mint, Banana and Cherry. The names obviously work well for both the smell and the color. Why scent a marker? If you’re going to give […]

Graphique Back-to-School Journal Calendars Feature August 11

Back-to-School Journal Magazine-Slipcase As Merchandising

Though Magazine Slipcase Shaped overall, these corrugated cartons present Graphique® Back-to-School Journals and Calendars front-face-forward for best effect. The choice of cover designs and colors is fanned out, this the Graphique branding front and center. Check out from various distances in the gallery of images. Seen at Bed Bath and Beyond. Follow Magazine Slipcase-Style merchandising […]