Tag Archives: Apparel

fall-sheeves-of-wheat-visual-merchandising-square September 18

Fall Wheat Fields Blossom In Visual Merchandising

As the Summer Summer grows late, pasture grasses of all sorts turn brown. But brown wheat fields imply Fall itself and hint at a segue to cooler weather fashions. But, ripe wheat also makes a wonderful backdrop for this visual merchandising that still features waining warm weather clothing. Where to you get ripe shelves of Wheat […]

Mercedes Benz Manhattan T-Shirt Rack Sign Clip Feature September 16

Mercedes Benz Manhattan T-Shirt Rack Sign Clip

The Ball-Stopped Spiral Apparel Rack is graceful in its outreach, but the fixture story is the central-post-mount Sign Holder Arm. While seeming custom and perfect for this use, look close to see that the Acrylic Suign Holder Frame itself would best suit a vertical orientation. So this use might be creative Guerrilla Marketing by store […]

Mercedes Benz Manhattan Branded Kids T-Shirt Curved Slatwall Faceout September 16

Mercedes Benz Manhattan Kiddie T-Shirt Faceout

You show off your Mercedes. You show off your kids. Here Mercedes Benz Manhattan gives you a way to show off both simultaneously, Mercedes branded T-Shirts in children sizes. Given the “L-O-V-E” graphic these may be targeted for 60’s Babby Boomer Mercedes owners grand, or great grand children. But the merchandising effort is a good […]

Mercedes Benz Manhattan T-Shirt Feature September 16

Mercedes Benz Manhattan Bias Relief T-Shirt Display

Bias-relief half body forms show off T-shirt graphics in a minimal footprint at Mercedes Benz Manhattan. And showing off your Mercedes on your shirt is an extra merchandising possibility. See that one body form is reversed, possibly trying to reinforce that this is the T-Shirt back not front view. Would you use in this fashion? […]

Disney All Ears JCPenney Display Feature September 11

Disney’s® T-Shirt Display Is All Ears At JCPenneys®

How wonderful if your brand were as recognizable was 3 silhouetted circles arranges in tangency? Here Disney® is all ears promoting Toddler T-Shirts 2t-5t with a Mickry Mouse silhouetted header. In fact this branding is so simple and graphic that even the toddler might recognize in-store. Kudos, Disney. Seen and heard at JC Penneys along with […]

Levis Denim Sizing Vertical Sign Feature September 10

12 Levis® Women’s Denim Styles Defined at Once

If you have 1 Super Skinny, 4 Skinny, 1 Slim, 3 Straight, and 3 Bootcut styles, you better find a way to communicate those choices to potential customers. Here Levis does it all in a single vertical sign. Once you’ve chosen the Major Category and Sub-Category, you can then work on what size fits. The […]

Fenced Circular Cap Rack In Apparel Feature September 09

Rust Finish Rack Topped By Circular Chrome Fence

Though the Circular Rack is mostly hidden it is an industrial-chic rust finish.  Quite a surprise and contrast to top it off with a Chrome Plated Fenced Tray for cross sell of caps and accessories. The Chrome accent had a positive effect, and while the rust rack recessive, it kept to the foreground in support […]

Circular Rust Finish Carousel With Ball Finial Feature September 09

Rust Finish Apparel Rack With With Ball Finial

Rust as a finish is catchy for street-wise clothing lines and industrial-chic displays. This circular rack adds a few arches as supporting elements and tops it all off with a large Ball Finial. The shirts themselves varied from colorful orderly plaids to Robert Graham-esque prints. The recessiveness of the rust provided a calm backdrop for both. […]

Eileen Fisher Omni-Directional Floor Graphic Feature August 30

Eileen Fisher® Floor Graphic Goes Omni-Directional

The floor graphic itself is simply “Eileen Fisher” spelled out in sans serif type, but “cater-corner” placement permits repetition in all directions for maximum outreach. All implementations were flush-left-and-right with perfect letterspacing and kerning, suggesting the graphic arrived as a carrier-based point-of-purchase support from Eileen herself, rather than laboriously hand placed by the retailer. Follow […]

Eileen Fisher Singular Floor Graphic Feature August 30

Eileen Fisher® Floor Graphic Is One-Directional

Eileen Fisher introduces herself here as floor graphic, so that you know just who created the flowing apparel just beyond. Glass vase hues foreground and hangered blouses background unify the presentation. Eileen Fisher typography is perfect … flush flush-left-and-righ, with letterspacing and kerning. Imagine if it were irregular and crooked? Not good for brand image or business. […]

A&F New Arrivals Easel Closeup Detail Square August 28

Abercrombie & Fitch® Easel Brands Its New Arrivals

The merchandise is the message in this Abercrombie and Fitch store-entry Easel use. The easel itself is contemporary design, the message framed, and a very straightforward “Jeans $39” as “New Arrivals.” Thumb through the gallery and images for details and do note the escape clause: “Select Styles, While Supplies Last” Note the A&F logo as branding. Follow […]

Contemporary Easel Feature August 28

Contemporary Easel Fit and Finish Design Details

  A contemporary concept store entry Easel might better convey the trendy aspects of your apparel offerings. Plus traditional Easels are so, so … well traditional. This modern design offers all the traditional bells-and-whistles, so no reason to go modern if it suits your branding and outreach strategy. Step through the gallery of images to […]

Formal Black Tie Store Closing Feature August 26

Black Tie Dress For The Ultimate Formal Store Closing

Don’t drop your style standards just because you are closing a store. Make it a formal, Black Tie affair and go out in a blaze of style and fashion. Signage was informal and do-it-yourself while the presentation was not. Follow store closings at… “Saks® Store Closing At The Short Hills Mall, Chatham, NJ” “Sakes® Store […]

Impulse Buy Navigation Feature August 25

Impulse Buy Navigation: This Way To Ralph Lauren On Level 2

Here impulse buying is important enough to merit a separate department on Level 2, with Visual Merchandising tableau and directional signage to get you there. But is it still impulse buying if you saw it on Level 1, and navigated to Level 2 to complete the purchase? While you ponder that, you must agree it […]

Contemporary Dressform Bottom Feature August 24

Contemporary Over-the-Top Bottoms Merchandising

If leggings, shorts, and pants are your focus, you may only need half a mannequin or dress form to achieve your merchandising and display goal. Thess contemporary design achieves that goal while appearing thoroughly modern in concept and design. See from a variety of angles and distances in the gallery of images. Compare and contrast directly… […]

Contemporary Table-Top Headform Core Feature August 24

Contemporary Spun Metal Creates Headform Design

A full headform is not always necessary for cap and hat display. This abbreviated headform core is a minimalist substitute that looks good even if caught naked. The core seemed to be Spun Metal, but I am sure a Metal Stamping would be equally functional, if not quite as good looking. Inspect via the gallery […]

J Jill Catalog Literature Holder Feature August 21

J Jill® Catalog is Stylish Store Entry Takeaway

Wether you are a shopper, or front-entry passerby, you are encouraged to take a little of J Jill® with you in the form of a Catalog. The dispensing pedestal is simple and compact, but adding a framed catalog atop makes it clear what the outreach is. #   #   # For Catalogs In-Store retail […]

Robert Graham Pop-up Fitting Room FEATURE August 19

Robert Graham® Rolls-Out Pop-Up Fitting Rooms

With such a popular brand, retail space at Robert Graham is maximized by use of Pop-Up Fitting Rooms. No permanent loss of space to the necessity of try-on. Just pull the curtain for a bit of privacy. And yes, I made a Robert Graham® shirt purchase. No use wasting a perfectly good FixturesCloseUp visit. Check out […]

Robert Graham Mannequin Takes a Break Feature August 19

Robert Graham® Mannequin Conveys His Casual Style

Robert Graham® says “casual” as it’s style with this Mannequin caught relaxing in a quite corner of the store. The pose is relaxed, but bright colors and brilliant Robert Graham® styling are attention compelling nevertheless, and the space “sells” even though hidden. Inspect the merchandise and mannequin’s relaxed posture in the gallery of images.   […]

Robert Graham Keuffel and Eser Ruller Feature August 19

Robert Graham® Calculates Style With Vintage Slide Rule

Some might think this a Back-To-School visual, but since I haven’t seen a Slide Rule since the 1960’s the visual’s impact on Millenias and more modern market segments might be minimal. As Robert Graham® considers the issue, this venerable giant Keuffel and Essser Slide Rule gets a tertiary position in the store’s decor. Still no hiding […]