On the Launch of This Blog
“This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.” (Navin R. Johnson aka Steve Martin in the movie “The Jerk“)
FixturesCloseUp in a Nutshell
Retail fixture and point-of-purchase display reviews and photos, with research capabilities to aid in store outfitting and visual merchandising.
On the Goal of These Posts
This blog is a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods. Because of the wide-ranging creativity of designers, similar display problems are often solved in unique ways. This site attempts to document these varying solutions … and provide a source of ideas and inspiration for additional new solutions or new applications of existing fixtures. FixturesCloseUp targets a “purer” fixture readership than that of old-guard publications like Design:Retail and VMSD, eliminating “waste circulation” to flooring, lighting, HVAC, and other non-fixture sectors.
On the Author of These Posts
FixturesCloseUp LLC is a Limited Liability Company. FixturesCloseUp® is a Registered Trademark. The site is written and curated by Tony Kadysewski, a 20-year veteran of retail fixtures, 40-year veteran of advertising, and Director of Marketing Communications at Trion Industries, Inc., but the majority of fixtures featured have no Trion equivalent. Fixtures Close Up carries a Creative Commons Attribution-ShareAlike License. You are encouraged to copy, distribute, transmit, remix, adapt, and make commercial use of the work with only the requirement of attribution to the site and author, and likewise sharing of your use.
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FixturesCloseUp Advertising Opportunities range from
$20 to $50 per thousand advertising impressions, 100% SOV, 100% ROS.
Traditional trade publication sites rates range from $75 to $150 per thousand.
See the Advertising Menu top right for opportunities.