Deconstructing Package Design

Image Courtesy of Chicquero.com and Antrepo Design

Image Courtesy of Chicquero.com and Antrepo Design

What if you deconstructed the concept and subtracted all that wasn’t necessary from a package design? See some of the minimalist design results for famous brands at Chicquero’s post entitled “Minimalist Effect in a Maximalist Market.” Redesign is courtesy of Antrepo and includes such well-known names as Tabasco, Schweppes, Pringles, Nutella, Nesquik, Evian, Guinness, Duracell, M&M’s and others. Though not targeting my usual thrust of store merchandising and point-of-purchase fixtures, it is excellent commentary on the allied field of package design and design in general.

For Deconstructed posts by Title see..
Deconstructed Dress Form
Deconstructing Package Design
Devolving 3D Signage to 2D
Deconstructed Skull Halloween Tee

For all Deconstructed resources see…
Deconstructed Pinterest Board
Deconstructed Index Page

For a related FixturesCloseUp package post SEE…
Making Pasta a Retail Star.”

For design posts ranging a bit farther afield SEE…
Asymmetrical Package Display
Fixturing Unbalance Packages.” and
Scissor Display Offers Trial.”

For questions of pure a theoretical nature SEE…
Why Aren’t Gift Cards Vertical?

For retail typeface, type size and color references SEE…
Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability
Type Size and Color for Readability
Sign as Communication Vehicle

For an example of minimalist retail typography SEE…
2012 Tiny Label Holder Award.”