Image Courtesy of Fiona Theobal via Team Interactive

I am not sure you could legally paint wayfinding “Index” graphics like this just anywhere in public. But imagine a promotion or series of promotions based upon Crayola Wash-off Sidewalk Crayons. No graffiti fines to pay, and the immediacy of the “pop-up” graphics might drive traffic. Who’s new store entrance you ask? CLICK the thumbnail to see that the graphic ID branded “Love Fashion, Love Raffles” at lower right. Path back to the original on Pinterest if you care to backtrack.

Related Navigation and Wayfaring posts by title…
“Store Wayfinding in England“
“Televised Store Directory with Advertising“
“Brush Lettered Navigation“
“Wayfinding on an Escalator“
“Building Wayfinding in Arabic“
“All-in-One Store Navigation Oasis“
“Bi-Lingual Store Guide“
“Truly Friendly Store Navigation”
“In Store GPS Alternative“
“Construction Navigation Signs”
“Wayfinding: Retail and Otherwise“
“Wayfaring or Retailing?“
“How to Handle Product Migration“
“Floor Graphic Footsteps for Food“
“Queue Control vs Flu Control“
“Run-this-way Escape Plan?“
“Watering Hole Signage“
“Bullseye Bodega Reveals Itself“
“This-Just-In Faceout Tag“
“Label Strip Substitutes for Sign“

For all Navigation and Wayfaring resources…
“Navigation Tag” for a scrollable list of discussions.
“Amenities: In-Store Navigation Pinterest Board“ for a visual summary.
“Navigation Amenities Index Page” for all resources and links

For Floor Graphics by title…
“Pegleg Black Dog as Floor Graphic“
“Metal Medallion as Floor Graphic“
“Cryptic Gucci Floor Medallion“
“Floor Graphic Footsteps“
“Construction Navigation Floor Graphics“
“Shoe Size Arc as Floor Graphic“
“Fendi Slate Crossing-the-Line”
“Cryptic Gucci Graphic“
“Billboard Mat as Floor Graphic”
“Slide-to-Unlock Floor Mat“
“Floor Mat as Floor Graphic”
“Floor Graphic With a Function”
“Hermes Logo as Tile Mosaic“

For all Floor Grapics resources…
“Floor Graphics Tag” for a scrollable list of discussions.
“Floor Graphic Pinterest Board“ for a visual summary.
“Floor Graphics Index Page” for all resources and links

Unusual Packaging calls for unusual merchandising fixtures. A take off on Ring Hooks merchandises these conical Popcorn packages perfectly. And since the packs are too pointy to stand, something had to be done. The staggered 3-item-deep arrangement was created by alternating Ring and Dog Bone Wireforms. Ingenious. But I wonder if closer packing of the Dog Bones could have created more of a true honeycomb, eliminating the need for the extra interstitial Ring Hooks? CLICK through a variety of focuses in the gallery of images below.

Compare directly to…
“Popcorn Merchandised by 90º Hook“

For Ring Hooks by Title visit…
“Dog Bone Configuration Ring Hook” (This Post)
“Ring’d Fishing Pole Holders“
“Sloped Slatwall Display Surface“
“Sport-Specific Sense of Place“
“Ring Hooks Display Flags“
“Candy Sales by the Bucketful“
“Basketballs on Ring Hook Hoops”
“Shelf-Edge Quiver for Dowels.”

For all Ring Hooks resources see…
“Ring Hooks Tag” for a scrolling list of discussions.
“Ring Hooks and Hooped Fixtures Pinterest Board“ visual summary.
“Ring Hooks Index Page” for all resources and links

I guess if I had a rack of vacant hooks and popcorn to sell, I might merchandise the popcorn this way too. It did put the treat at aisle‘s edge, within easy reach of shoppers. CLICK the thumbnail for how its done.

Compare to the Popcorn alternative at…
“Dog Bone Configuration Ring Hook“

Think unusual marketing like this is a one-time occurrence?
Not so! Specifically see “Slim Jim on a Pegboard Hook”

For 90º Tip Hooks by Title see…
“Popcorn Merchandised by 90º Hook” (This Post)
“Merchandising Quid Quo Pro?“
“Shelves Crafted from 90º Hooks“
“Super-Duty Mystery Fixture #2“
“Pygmy Utility Hook for Slatwall“
“Top-Stopped Box Holder Hook“
“Jeans Hung from Gibbet“
“Slot Tower Concept with 90° Hooks“
“Fresh Spring Wall of Bath Puffs“
“Glassware Hangs on 90° Hooks“
“Upgrade Simple 90° Hook to Significant“
“Positive Retention 90° Loop Hook“
“ICC’s and 90° Tip Hooks for Gravity Feed“
“Gravity Feed Backbar and Hooks for Belts“
“Gravity Feed 90° Tip Toothbrush Hooks“
“Disks and 90° Tip Anti Sweep Hook Potential“
“90° Tip is Elemental Scan Hook Anti Sweep“
“Hit on the Head in Retail“
“90° Tip is a Runner Up“
“Tong War with 90° Tip Hooks“
“90° Tip Hook Fight in Neckties“
“Oddly Assembled 90° Tip Slatwall Hook“
“Graceful Ogive Bullet Nose on 90° Tip Hook“
“Merchandising Quid Quo Pro?“
“90° Tip Hook for Necklaces“
“Brushed Metal Jewelry Display with 90° Tip Hooks“
“Squared-Slot Jewelry Display with 90° Tip Hooks“
“90° Tip Slatwall Hook Plays Up Jewelry“
“90° Hooks Secure Gift Card Containers“
“Double ICC Anti-Theft?“
“Baseball Gloves Via 90° Tip Crossbar Hooks“

For all 90º Tip Hooks resources…
“90º Tip Hooks Tag” for a scrollable list of discussions.
“Hook Ends: 90º Tip Hooks Pinterest Board“ summary.
“90º Tip Hooks Index Page” for all resources and links.

Image Courtesy of Green Eyed Virginia Girls and Live-Life-inStyle.com and MissBehave

This is one of several philosophies my wife lives by. But her taste and look in high heels is spectacular so who am I to complain? If offered the choice of my wife in Gucci or a new set of Craftsman Wrenches or Motorcycle Leathers, I would still choose my wife in Gucci. So Honey, follow your heart. Image Courtesy of green eyed virginia girl

For Sales Psychology and Empowerment by Title…
“Life is Short, Buy the Shoes“
“6 Language Customer Contact Form“
“Nautica Brands by Boat“
“Label Sells Calorie Count Not Price”
“Kiddie-Scale Mirror“
“I Want it All in Neon“
“Feng Shui for Retailers“
“Carabiner Motivates Rope Sale“
“Karen Millen Logo’d Hangers”
“‘I Shop Therefore I Am’ Snowclone“
“Return Policy Empowers Sales”
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Keyless Cashwrap Tester“
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Retailing a Golden State of Mind“
“Brand Celebrates Itself Literally”
“Hugs and Kisses Henri Bendel“
“Love Henri Bendel Dress Form“
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Thick Quilt as Sales Psychology“
“Pillows Provide Truly Soft Sell“
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Girls Shoes Square-Branded by JCP“
“Endcap Square is JCP Branding“
“Great Gifts Branded Tag“

For discussions of a more academic nature see…
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales“
“Psychology of New vs Old Money”
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“
“Store Layout Psychology Attacked“

For Sales Psychology and Empowerment resources see…
“Sales Psychology Tag” for a scrollable list of discussions.
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links

My initial interest was the fixturing and hanging of the asymmetrical lower package. But there is more going on here than meets the initial eye. Both sets are “Value Packs” with tools color coded similarly. The top offering Full Size Tools, the bottom Mini Tools with Travel Bag. The symmetrical arrangement of the Full Size Tools is designed to contrast all the more with the asymmetry of the Mini’s. But there is just no pleasing me. After all the effort that went into a great package design, precise balancing of packaging, and even constant color coding of tools, it is the price differentiation that I see most. Would you pay $1 more for smaller tools and a cloth bag? CLICK through the gallery of images to consider your purchase carefully from all angles. Pegboard Fixtures are All Wire Flip Front Scanning Hooks.

For Asymmetric posts by Title see…
“Product Differentiation Study“
“Fixturing Unbalanced Packages“
“Scissor Display Offers Trial“
“Asymmetrical Package Design”
“Package Hooks Vertical and Askew“
“Angle the Package to Level the Name”
“Same Item, Two Selling Propositions”
“Sports Memorabilia on the Skew“
“Eccentric Ice Skate Hook“
“Lash Curler as Objet D’Art“

For an Asymmetic Hammer merchandising subset…
“Store Fixtures for a Secret Sect”
“Hook Displays Hammer Diagonally“
“Diagonal Back Tags as POP” and
“Hammer Holder in Hardware“

For all Asymmetric resources see…
“Asymmetric Tag” for a scrollable list of discussions.
“Asymmetric Pinterest Board” for a visual summary.
“Asymmetric Index Page” for all resources and links.

Photo Courtesy of ThePhotobloggin’Fedora/“Kimihiro-kun”

It would seem that even the Renaissance Faire requires regulation and control of children onsite. And given the more primitive age enacted. punishment is a bit less civilized too. The sign is unclear as to whether children will be sold into apprenticeships or or actual slavery. I suggest you don’t take any chances and not forget your kids on your way home from the Faire. Photo citation was unsuccessfully backtracked from Megan Johnson through Louis Smith to Renaisance Faire to ThePhotobloggin’Fedora/“Kimihiro-kun”.

Compare directly to…
“Unattended Child Warning“

For Medieval Merchandising by Title…
“Children Left Overnight Will Be Sold“
“Shepherd’s Crook Merchandising”
“Medieval Museum Case Merchandising“
“Hanging Museum Case With Silver Skull“
“Medieval T-Shirt Merchandising“
“Wine Barrel as Water Fountain”
“Bushel, Peck and Half-Peck Sales“
“Celtic is the New Theme for Halloween“
“Smoke Ye Not in Uncial Majuscules“
“Caltrops as Declaration of War on the Unwanted“

For Medieval Merchandising resources…
“Medieval Merchandising Tag” for a scrollable list of discussions.
“Medieval Merchandising Pinterest Board” for a visual summary.
“Medieval Merchandising Index Page” for all resources and links

For all Humor in Retail resources see…
“Humor Tag” for scrollable list of discussions on FixturesCloseUp
“Humor in Retail Pinterest Board” for visual summary without discussion
“Humor in Retail Index Page” for all resources combined

For Regulating Retail resources see…
“Regulating Retail Tag” for a scrolling list of discussions.
“Regulating Retail with Signs Pinterest Board“ for a visual summary.
“Regulating Retail Index Page” for all resources and links

Image Courtesy of Stellarsky and Louis Vuitton

The Louis Vuitton brand certainly “owns” this location with carved-in-stone building branding. Remeiscent of heraldry the ornate carving matches the architectural style, not to mention projects a tradition of sophistication for LV. Image Courtesy of Stellarsky

Contrast with other LV Store signatures…
“Louis Vuitton Store of the Year”
“Louis Vuitton Balloon Signage Revisited”
“Vuitton: Summer Snowflakes”
“Vuitton: Shirts Squared Away”
“Vuitton: Not For Stuffed Shirts”
“Louis Vuitton November 2012 Windows“

For Store Entry Branding by Title…
“Vuitton Brands Building in Stone” (This Post)
“Hermes Defines Place Not Space“
“Ice Axe Door Handles by REI“
“Art Nouveau Door Bar“
“Omega Branded First Not Last“
“Cryptic Gucci Floor Medallion“
“Nose Ring is Entry Attention Compeller”
“Spencer’s Street-Art Storefront“
“Henri Bendel Store-Entry Roundel“
“Hermes Logo as Tile Mosaic“
“Fendi Slate Crossing-the-Line”
“Tory Burch Front Door Beat Down“
“Long, Leggy Door Handles“
“Entrance Portal Perspectives”
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”

For Store Entry Branding resources see…
“Store Entrance Branding Tag” for a scrollable list of discussions.
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links

For all Louis Vuitton resources see…
“Louis Vuitton Tag” for a scrollable list of discussions.
“Louis Vuitton Pinterest Board“ for a visual summary.
“Louis Vuitton Index Page” for all resources and links

Image Courtesy of the Hermes Pinterest Board

I have documented Hermes and other logos in use in store entrance design and branding. For contrast I include this use with Hermes defining a building rather than a the retail space itself. I leave the comparisons up to you below.

Compare Directly to…
“Hermes Logo as Entry Tile Mosaic“

For other Hermes posts by Title…
“Hermes Stickman Archer“
“Hermes Art Deco Style“

For Store Entry Branding by Title…
“Hermes Defines Place Not Space” (This Post)
“Vuitton Brands Building in Stone“
“Ice Axe Door Handles by REI“
“Art Nouveau Door Bar“
“Omega Branded First Not Last“
“Cryptic Gucci Floor Medallion“
“Nose Ring is Entry Attention Compeller”
“Spencer’s Street-Art Storefront“
“Henri Bendel Store-Entry Roundel“
“Hermes Logo as Tile Mosaic“
“Fendi Slate Crossing-the-Line”
“Tory Burch Front Door Beat Down“
“Long, Leggy Door Handles“
“Entrance Portal Perspectives”
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”

For Store Entry Branding resources see…
“Store Entrance Branding Tag” for a scrollable list of discussions.
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links

If your customers are interested any Aloe Vera product, why wouldn’t they want to know you offer Aloe Vera Lip Balm too? And upping the presentation on-shelf is just good showmanship and merchandising. This cross sell made both products stand out. CLICK the thumbnail for a second take.

Compare directly to…
“Candy Dish Aloe Vera Cross Sell“
“Glass Panache for Personal Size”
“Sand and Starfish Summer Merchandising“
“Sign Hanger for Glass Vase“
“Glass Bowl Bar Mounts”
“Sand Pail Carryall for Summer”
“Tin Picnic Basket Summer Promo”

For Lip Balm merchandising see…
“Burt’s Bees via Gravity Feed“
“Burt’s Bees via PowerWing“
“Burt’s Bees Brand Busy as a Bee”
“Burt’s Bees Gift Pack Branding“
”Top-load Lipstick Auto Feed“
“Blistex Temporary Stanchion POP“

For Personal and Travel Size comparisons see…
“Faux Sink Presents Cleaner”
“Baseline Bulk Endless Basket”
“Obsessive-Compulsive Staff Wanted“
“Micro Bin Offers Tester”
“Straight-Entry Pegboard Bins”
“Apothecary Pros and Cons”
“Apothecary Bottle Rack“

Is this merchandising of “personal size” items only, or does the center island offer “testers.” Central items were not clearly identified as samplers here, but I imagine they could be if desired. If it were me, I would try to make the tester stand out as such, if that is the desire.

For Testers and Samplers in retail by Title see…
“Tester or Personal Size Offer“
“12 Tester Choices In-Store“
“Tester “Try Me“ Call to Action“
“Bulb Atomizer vs Spray Pump Tester“
“Snoop Dogg Rolling Paper Sampler”
“Fresh Fruit as Perfume Prop“
“Swarovski Disk is Branded Tester”
“Micro Bin Offers Tester”
“Tester Strip Vase and Catch Tray”
“Small Amenity Details Count“
“Tester Strip Offer at Shelf Edge“
“Free Samples, If You Dare!“
“In-store Champagne Bath Bubbler”
“Body Wash Test is In-Store”
“Fashion Forward Sampler”
“Fashion Forward Generic Sampler.”
“Sampler Offers Sloppy Seconds”
“Rubbing Shoppers Noses In It”
“Handsome Hand Sampler”
“Roundtabled Samplers”
“Painter’s Pallet of Samplers”
“Try Me Step-and-Repeat”
“Lash Curler as Objet D’Art”
“Fragrance Tester Goes Macho”

For all Testers and Samplers research aids see…
“Testers and Samplers Tag” for a scrollable selection of posts
“Testers and Samplers Pinterest Board“ for a visual summary.
“Testers and Samplers Index Page” for all resources