On the Launch of This Blog
“This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.” (Navin R. Johnson aka Steve Martin in the movie “The Jerk“)
On the Goal of These Posts
The Devil is in the details.
This blog is a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods. Because of the wide-ranging creativity of designers, similar display problems are often solved in unique ways. This site attempts to document these varying solutions … and provide a source of ideas and inspiration for additional new solutions or new applications of existing fixtures.
On the Author of These Posts
FixturesCloseUp® is a Registered Trademark. The site is written and curated by Tony Kadysewski, a 15-year veteran of retail fixtures, 30-year veteran of advertising and Marketing Communications Manager of Trion Industries, Inc., but the majority of fixtures featured have no Trion equivalent. Fixtures Close Up carries a Creative Commons Attribution-ShareAlike License. You are encouraged to copy, distribute, transmit, remix, adapt, and make commercial use of the work with only the requirement of attribution to the site and author, and likewise sharing of your use.
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