If your customers are interested any Aloe Vera product, why wouldn’t they want to know you offer Aloe Vera Lip Balm too? And upping the presentation on-shelf is just good showmanship and merchandising. This cross sell made both products stand out. CLICK the thumbnail for a second take. Compare directly to… “Candy Dish Aloe Vera … Keep reading
Only “Hand in Glove” go together better than “Shoe and Sock.” Here those two are merchandised together as a single compact offering. More important than the adjacency is the sophisticated fashion advice. I would easily have paired the blue socks with the blue shoes in a purchase. But seeing the yellow and pick pairings I … Keep reading
An unconventional cross sell, pastry rolling pin and baking accessories on a Power Wing at the entrance to an aisle in Frozen. Not only was the Power Wing unusual, so was the Metal Plate All Wire Scan Hook. The frontwire uptilt made it a challenge to thread the Rolling Pin on and insert in the crowded … Keep reading
Though only inches long, these are fully functional Rolling Pins merchandised via acrylic bin. All the more curious is that they were not discovered in cookware, grocery or the baking aisle, but rather as a cross sell near the cashwrap in apparel retailing. Fixtures Close Up maintains and ongoing Rolling Pins. So this particular retail display … Keep reading
Neiman Marcus and Target? Strange bedfellows you say? Very innovative marketing and Visual Merchandising, says I. Here Neiman Marcus adds style and savior-faire while the Target bicycle adds whimsy, color and outright fun. Neither encroaches upon the other’s terrain, and both get extra visibility out of the partnership. Additionally the bicycle hints that Spring selling … Keep reading
What if you had only one basket with which to craft a Visual Merchandising statement, could you do it? What if the merchandise channel was produce? What if the basket was a smallish Peck not full robust Bushel? Could you do it? Well this Green Grocer did. The single solitary Peck Basket projects a Cornucopia-like … Keep reading
The U.S.P.S. should be this savvy with its marketing. Here postage stamps are cross merchandised along the shelf edge with bulk-pack #9 business envelopes. No need for small business to run to the Post Office too. You can pick up your postage right along with your office supplies. Just as the sign says, pick up … Keep reading
The specialized straight entry hook for this display was studied in an earlier post. And though entire displays are not my focus, this savvy retailer created a banana cross-sell in the cereal aisle. The bananas might just be more tempting here than in produce. And Banana plants though tall are not actually trees. But I’ll … Keep reading
Fans on sale billow an American flag for the 4th of July, and to demonstrate the creation of a cool breeze. The fluttering flag catches attention from across the selling floor. And standing in the jet stream reminds one that an extra fan at a good price, might not be a bad idea this time … Keep reading
A nicely done and even store-branded gift card rack sized specifically for Endcap use in the greeting cards aisles. What better cross sell than gift and greeting cards? A slotted back allows use of header-like inserts to Back Tag the gift card categories. One assumes these inserts and the gift card designs would change seasonally. … Keep reading
You know the customer has to turn to the bag dispenser to buy a needed item. Why not present other sales ideas at that touchpoint? This produce bag dispenser does just that with two outrigger Display Hooks and Metal Plate Label Holders. CLICK the thumbnail for a better look at how it is configured than … Keep reading
The inexpensive all wire rack is a highly portable cross sell able to hang from any shelf edge at a whim. A more permanent solution is the FISH Tip label holder mount. It provides a single attachment solution for hooks, scan hooks, sign holders, wall tags, wire basket tags, and miscellaneous shelf edge hardware. CLICK … Keep reading
A tubular quiver rides sidesaddle on the wings of an Endcap PowerWing as additional cross sell space. The quiver included point-of-purchase signage, so properly was supplied by the item manufacturer to more effectively vend his wares, CLICK the thumbnail for a closeup. For Quiver-like fixture designs SEE… “Quiver for PowerWing Cross Sell” “Gift Wrap Quiver … Keep reading
How do you accessorize an already-accessory like a purse? How about a cross sell to a Podlight Purse Light? Not only the purse light concept but the creative purse-like package fascinated me. My wife is a petite girl who loves oversize purses. I’ve gotta get her one of these. Maybe I will followup with a … Keep reading
When a famous boutique clothing chain tests the waters of shoe sales, how should it fixture? Here the choice was a small display of hooked ankle boots. Normally I might disagree but the clothing is all casual, so why not a casual approach to shoe sales? And if you are grabbing clothing for an on-the-go … Keep reading
Normally I am on the lookout for creative store fixtures. But creative new ways to market in retail always intrigue me too. Here an LED Flashlight is packaged with pet poop pickup bags as a reinforcement to the sale. The package pitch is that the flashlight “provides added safety, makes picking up pet waste quick … Keep reading
An excellent time to review some of the most intriguing fixture ideas from 2011. And what a perfectly appropriate cross sell this creates. A wire shelf edge fixture positions disposable aluminum Casserole Pans directly beneath Lasagna Noodles. Even if I had not planned to use disposable cookware, I would now seeing it so close at hand … Keep reading
I am fascinated by this retailer’s Merchandising Strip cross sell. The scoops at right are ice cream not coffee. True, pie à la mode goes great with after dinner coffee. But is that the need which springs to mind when I catch sight of the scoops? Or does the ambiguity merely give mental pause so that I … Keep reading
My guess is a hard-pressed retailer is attempting to make good use of an earlier but now stock-depleated display. In my father’s day as an independent grocer, he would acquire display fixtures as part of a brand promotion, and repurpose them later. In this case removing the branded color shelf edge label strip might avoid … Keep reading
Three suction cups at each end for a total of 6 hold this cross sell rack to a glass cooler door. Not being Latino I can’t comment if Hot Sauce is a good cross sell with the Recaito and Sofrito in the cooler. I do think the display too large and obscuring of the main … Keep reading
