Because of the massive wall of offerings, the color coding of hook labels is barely noticeable from a distance. But to regular shoppers or those browsing close up one can see that Red labels are marked-down items, while yellow are the everyday price. Who knew it could make a difference in merchandising simple buttons on … Keep reading
Combining the Diopter Color Code with the Eye Test Chart is a good visual association for reading glass shoppers. You only need to try on a pair and pan your vision to the left to pick the magnification needed for the type size under inspection. Double check the color and diopter strength on the card … Keep reading
I liked the Metal Disk Finial Hooks and the bright colors of an otherwise well-nigh unmentionable product. There seemed to be a color coding, but I am not quite sure of the pattern. There were both black and blue items is blue labeled packages, adult and youth sizes, strapped and strapless designs and “good/better/best” protection … Keep reading
Color-coding of eyeglass and sunglass diopter strength is a wise strategy. It helps customers follow the thread of eyeglass strength across various frame styles. But is it as effective alone, or does it require an legend to help define the code? CLICK the thumbnail for an alternate view of these Foster Grant eyeglasses. COMPARE directly … Keep reading
A different color is used to reinforce the whole dollar amount of prices along the shelf edge. White numbers are used consistently for all decimal portions of the price. An interesting convention and attempt at shelf-edge coding, price recognition, and branding. But to me the 99’s shout while some colors are recessive. I would have … Keep reading
More than eye-candy, color coded exercise bands coordinate with point-of-purchase signage to communicate resistance for strength training purposes. One assumes the color coding has residual communication value to the end user in their training schedule too. Feeling tough? Grab the 100lb black band and have at it. A bit wimpy? Slack off with a 10lb … Keep reading
This post expands upon the existing thread of color-coded signage. Here attention is drawn to the price and level of savings by sticker color. Obviously it is a coding system under development as portrayed choices are limited. For color-coding SEE… “Color-Coded Sports Retailing” “Color-Coding Diopter Strength“ “Near-sighted not Color Blind” “Foster Grants Color-Coded“ “Color-Coding Without … Keep reading
Signaling stock-outs from a distance, these color-coded back tags are an almost festive way to call for sales associate attention. The colors did seem to bear a relationship to the depleted item. For example the far left “Zap” gift card had a back tag of the blue color of the “Zap” graphic. But I was … Keep reading
Here a sign mount displays a legend explaining pricing by color-coded header card. A useful eye-candy concept to reinforce pricing comprehension, and even speed price changes. The holder was durable all-metal construction, but the sign grip was not well toleranced or tight and rubber cement was used by store staff to augment the holding power. With … Keep reading
Most of us think in terms of fixtures that securely attach. This concept relies upon the weight of the apparel to help anchor the unattached cross bar and keep it from being dislodged or lifted during browsing. A disk Finial insures that hardware does not slide off the front. The system allows arms to interchancheably … Keep reading
Most people would say I need to get a life. I say how good to be pleased by simple pleasures. Just seeing an orderly array of common All Wire Metal Plate Scanning Hooks with cross-over Flip-Front Label Holders for Plain-Paper, Drop-In Labels gives me goose bumps. Do your hook displays look this good and orderly? … Keep reading
Here common Pegboard is celebrated as a display surface in Visual Merchandising that would normally shun it. It looks quite good however, and carries its fair share of the responsibility as the backdrop for presenting apparel. The approach was used in-store and storefront with ordinary All Wire Single Prong Display Hooks as well as with … Keep reading
You must be pretty sure of your marketing and profit margin to price your wares in advance in 6 world currencies: Euro (€), Turkish Lira (TL), Chech Koruna (CZK), US Dollar ($), Polish Zloty (PLN) and Hungarian Forint (HUF). All the more confident when you see that the Hang Card is also high quality material, printing … Keep reading
If you want your hooked sale items to better stand out, maybe your hook pricing graphic should reflect the sale status. Here priced sale inserts project a common theme, typeface, color and style across an entire display. The curved outline of the color area on the lable, are an additional strategy to faux silhouette and … Keep reading
Flip-Front Scan Hooks and store signs coordinate on a theme of everyday low pricing. The facings are fronted with their own individual “everyday price” while the color and design code the all related merchandise as an “incredible value.” In addition to a better look, the theme helps brand and color-code the store throughout. For a … Keep reading
INDEX: Gift Card Merchandising For Gift Card fixture concepts by title see… “Cheap Hook, Great Look“ “QR Code for Out-of-Stocks“ “Oversize Wrap-back for J-Hook“ “Thin-Wall Tray for Corrugated” “Card Wobble on Butterfly Hooks” “New Jersey Style Gift Card Holder” “Corrugated Christmas Gift Cards Trays“ “Custom Perfed Gift Card Display” “Custom Implementation of Back Labeled Butterfly“ … Keep reading
I have seen thin-walled clear plastic like this in other uses. Maybe I just never noticed it in a corrugated point-of-purchase display for Gift Cards. Economical I’ll bet. What fascinated me the most were the die-cut lugs that instead into the corrugated slots. Click through the gallery of photos below to get a look for … Keep reading
An opportunity arose to further analyze this style small-scale, light-weight Sign Holder Hook for Pegboard. Note that the thin gauge frontwire is half the diameter of nearby standard Pegboard Hooks. The single card-stock sign is anything but a heavy load. The root of the concept, an Attached Back Hook, arrives already assembled for quick installation, … Keep reading
I laugh how often I have run to the Hardware store, fastener in hand to get a quick replacement, only to find that the available choices are more than I can deal with. Shelf edge self-help like this would easy my pain and the burden on your staff who I invariably have to ask for … Keep reading
This approach has me torn. I like Ball Chain itself. But I would not normally pair with cosmetics display. Maybe I would like it better if the Ball Chain clasp, like the clasp of a good necklace, was rotated to the back of the display. I do applaud that a tether allows customers to more … Keep reading
