T-shirts are not the only merchandise to offers graphics and challenging messages as a means of promoting sales. Here BBQ aprons nip at the merchandising heels of the T-shirt crowd. As an advertising copywriter I am particularly impressed with the creatively claimed benefit of “Self Adjustable” for what otherwise might be considered simple, behind-the-back apron … Keep reading
Better safe than sorry it seems when merchandising accessories like Fashion Jewelry. This display offers twin-rails for Saddle Mount Bar Hooks insuring that the display on one face does not interfere with the display needs of the opposite face. Again I cannot comment on the success of the strategy, but merely point out the extra … Keep reading
Slotbar is not so unusual being seen mounted on a number of surfaces and uprights. But in this display even the uprights are a slotted design. If you want to have an impact in retail display, maybe you need to lean toward as many unusual features as support your concept. This display also includes perforated … Keep reading
Loop Hooks this large with Flatback Slatwall Backplates are not seen often. Given the Flatback Faceout used at far left, I am not even sure the Loop Hook belongs with this display. The deep backplate would allow this hook to outfit Grid as well as Slatwall, with the extra overhang unnecessary on this Slotbar. But … Keep reading
The completely open construction of Metro Shelf is usually the look desired when it is selected. Here, however, perimeter units are equipped with 4 foot by 4 food Grid to close the back and provide vertical display space for cookware. The Grid itself does not resolve potential sight leak problems, but the perimeter placement and … Keep reading
This Diagonal Grid supports All Wire Display Hooks and Ledges to create a merchandising display rarely seen. Mounted a few inches from the wall the position provides depth and three-dimensionality and avoids a “sight leak.” But tolerancing is a shade more demanding on this diagonal grid. Note that the naked Ledge’s left hanger does not … Keep reading
T-hooks are useful and popular in jewelry displays. This example fields a Saddle-Mount Backplate for Bar that almost equals the “T” frontwire width. The wide-stance saddle-mount backplate prevents rotation caused by unbalanced loads. Meanwhile the gunmetal grey color contrasted with the silver and gold jewelry, though being photographed against an open background makes both difficult to … Keep reading
If you sell designer names, but your name is not, maybe you should promote the offerings on your storefront? But in addition this retailer seems to do a very good job creating an interesting and communicative window display based upon pink-painted hanging birdcages. Which would draw you in? CLICK the thumbnail for a closeup. For … Keep reading
One glimpse of this window and I had to include it as a post to expand the thread of point-of-purchase typefaces, silhouettes and silhouetted type, and sight leaks. In addition I must say that I like the result. How else could you convey all these menu offerings, yet keep each element readable by virtue of … Keep reading
Index Pages for Research As content has grown beyond 2,000 fixture discussions new ways of “slicing and dicing” the posts have grown necessary to allow a finer gradation of search. TAG classifications will be expanded significantly to more narrowly focus on specific popular fixture, point-of-purchase and visual merchandising threads. The goal is to provide a central … Keep reading
FOR IMMEDIATE RELEASE Contact: Tony Kadysewski tkadysewski@gmail.com 570-578-9223 FixturesCloseUp Annual Report 250,000 Store Fixture Reads for 2012 on FixturesCloseUp.com The stats are in. According to WordPress.com the FixturesCloseUp site garnered approximately 250,000 store fixture reads in 2012. At least 930 new retail outfitting posts were added to the 1,995 existing micro case studies. The busiest … Keep reading
Sadly this Glove-in-Hand merchandising looses impact with the cluttered background beyond. Sometimes “sight leaks” such as this are difficult to avoid. With so many gloves in evidence a radically different cross sell might have been more effective. Move the gloved hands to cross merchandise in scarves or hats or boots. And bring the hats or … Keep reading
INDEX: Sight Leaks For Sight Leak Mitigation strategies by Title… “Oversize Loop Hook on Slot Bar“ “In-Store Sight Leak Plugged” “T-Faceout for Apparel” “Grid Backdrop for Cookware” “Expanded Metal as Display Surface” “Slotted Upright Hosts Slotted Bar” “Oversize Loop Hook on Slot Bar“ “Grid Back for Metro Wire Shelf“ “Bite Me Invitation to Buy“ For … Keep reading
The perfect example of a sight leak … colorful Christmas Ornaments displayed via Grid without any visually-limiting background. The eye cannot determine where to focus and tries to look right through the Xmas display. See how much more clearly the ornaments can be seen if a solid background helps the eye find focus, as shown … Keep reading
Sight Leaks are a perennial favorite of mine. Sight leaks occur when the eye has little to focus on in the foreground and vision passed right through. CLICK the thumbnail for a closeup of the leak. Though I did like the use of Attached Back Straight Entry Hooks on this 1″ Grid or continuous Slatwire. … Keep reading
Fixture threads here follow Grid as display surface, as well as closely related “sight leak” challenges. Expanding both is this example of Grey Powdercoat Display Hook on Grey 4” Grid on Grey Corded backdrop. The drop-shadowed Grid and textured rear add depth and dimensionality while closing the view and helping the eye rest upon the … Keep reading
I have proselytized on “sight leaks” for ages … or what counts as ages in the short existence of blogs. Here a retailer has fitted grey Nylon Mesh Screens to provide a backdrop against which merchandise can be presented, rather than have the eye pass right through to items beyond. You cannot imagine how satisfying to … Keep reading
Even with Slatwire Display Fixtures there are ways like this to put odd-shaped wares in the forefront. Here a seasonal cross sell to Tachikara Volleyballs joins the storefront display of a sporting goods store. CLICK the thumbnail for a closeup of the balancing act. And with a display like this consider the risks of a … Keep reading
Large items with an irregular outline can stand out from visual clutter. Their contrast with their background can bring them into the foreground focus. Here “Total Girl” uses a silhouette technique to get in your face. But make sure your designer gets the visual mass and silhouetting right. For if a “sight leak” occurs, people … Keep reading
Pinterest As Visual Summary Category and Tag searches produce a scrollable list of all related posts directly on FixturesCloseUp. But for a visual scan of images only, you might find Pinterest Board photo summaries a good way to scout a thread quickly. Note that only one photo from multi-photo posts are represented on the Pinterest … Keep reading
