This tower-like, narrow PowerWing fits (or is) the gondola upright edge. Wing-walls do protect and enclose the display area to a degree. Long Safety Loop Hooks extend beyond the wingwalls, but the gently rounded fronts reduce threat to passersby. The slotted rear surface accepts standard Flatback Slatwall Backplates and possibly other styles. CLICK the gallery … Keep reading
A normal PowerWing is only the depth of one Gondola end or less. This PowerWing extends across two Gondola ends simultaneously in Linens. Interesting advance planning by the store operations and merchandising staff. Fixtures are One-piece Endcap Hooks that clip into position on the wire grid and are not easily disturbed even within the wide … Keep reading
An unconventional cross sell, pastry rolling pin and baking accessories on a Power Wing at the entrance to an aisle in Frozen. Not only was the Power Wing unusual, so was the Metal Plate All Wire Scan Hook. The frontwire uptilt made it a challenge to thread the Rolling Pin on and insert in the crowded … Keep reading
INDEX: PowerWing For a range of PowerWing posts by Title… “PowerWing Hook Hazard“ “Items Mate With PowerWing Trays“ “Double-Wide PowerWing” “Corrugated Hook on Plastic Carrier“ “Corrugated Carrier in POP Re-Use“ “Elizabethan Pet Collar Display” “PowerWing Sells Belts and Ties” “Quiver PowerWing Cross Sell“ “Mike and Ike on a New Slant” “Burt’s Bees via PowerWing“ “Gravity Feed … Keep reading
How do you attach those pesky odd-size PowerWing Header Sign Holders? Here is one way. The assembly is obviously short one fastener along the bottom. The upper Wing Nuts make assembly a little faster, though I do think I would take the time to tighten the lower with a Screw Driver just in case. CLICK … Keep reading
It’s not often I see the same product merchandised two different ways in the same store. Today relate this vertical grid PowerWing display on Straight Entry Scan Hooks to a parallel post of Burt’s Bees in a micro gravity-feed system. Note in this incarnation different incompatible Straight-Entry Two-Piece Scan Hooks are employed. These hooks are available … Keep reading
Judging by stock levels, an obviously successful open-wire display. Gravity auto-feeds, auto-faces product at a key endcap aisle location. I knew of at least one school district requiring four colors of modeling clay for class assignments the day this display was seen. Do you think the manufacturer’s marketing knew in advance? I have seen this … Keep reading
A feeling of Déjà vu swept over me. Now this concept looks familiar. A corrugated-style hook in a plastic carrier mated in-turn to a corrugated point-of-purchase display. Where have I seen this before? Better question when? The answer being in a June 2009 FixturesCloseUp post where the plastic carrier was mated to the wire rungs of … Keep reading
Here gravity feed is enclosed in a PowerWing-size rack. The enclosing panels billboard brand, product and images of fun. Having the barrels feed upright ever so slightly violates my Obsessive Compulsive Disorder need to see them roll down the chute … but this is better merchandising even if not psychically satisfying. CLICK the thumbnails for … Keep reading
Another implementation of a gravity-feed PowerWing with branding and billboarded point-of-purchase advertising on its ample sidewalls. Label holders in this case are also Metal Plate Mounts but with self-adhesive rather than plain-paper labels. How fortuitous (or well planned) to have a fixture that can merchandise several product lines. COMPARE directly to… “Gravity Feed PowerWing Monkeys“ … Keep reading
Small PowerWings shelves are a perfect place to merchandise bottles, cans and boxes. But the merchandise is prone to jostling and falling over, ruining the presentation and missing the sale. Here light-weight plastic trays wedge into the PowerWing wire shelves and keep the stock organized and billboarded. But adding to the cost is that each … Keep reading
A tubular quiver rides sidesaddle on the wings of an Endcap PowerWing as additional cross sell space. The quiver included point-of-purchase signage, so properly was supplied by the item manufacturer to more effectively vend his wares, CLICK the thumbnail for a closeup. For Quiver-like fixture designs SEE… “Quiver for PowerWing Cross Sell” “Gift Wrap Quiver … Keep reading
If gravity-feed is angled back-to-front, what style auto-feed is this side-to-side concept? Of course I ask that humorously noting that the productstops seen cannot be sidewalls, so side-to-side feed is not the intent. Here the near-diagonal angle is to make the candy display more distinctive and not humdrum and dead level. Effective or not, you must decide for … Keep reading
We all recognize these collars from the humorous effect when worn … humorous to all but the poor dog or cat inflicted. Elizabethan Collars are as challenging to merchandise in retail as to wear. This fixture solution is a custom multi-hook PowerWing, crafted to permit display of all sizes. I am sure I would not … Keep reading
What caught my eye here was the seemingly broad width of display, and the elongating effect of tight horizontal shelves. Plus I have a related thread on Double-wide PowerWing as End Cap. But a true point-of-purchase aficionado would wax poetic about the seasonally-specific graphic side panels, and vacuum formed ornaments (click thumbnail). So as fixture, … Keep reading
I’m not sure I would market belts and ties from a PowerWing in a Drug Store. But if I did, I would do it like this. Triangular wire-framed signage and a diagonal hook pattern help the display stand out visually. Oversize Ball-End Hook Tips create finials that seem a bit decorative and ever-so-slightly a cut … Keep reading
A “hook-on” plastic hook for 1″ grid and power wing. Note the unusual top clip and extended backplate tailout. This is a new approach, though I can’t imagine the long-standing traditional approach has patents that force this change. This design makes me feel the hook could loosely hinge up and over. For specifically related posts … Keep reading
This new style Straight Entry Grid Hook was the subject of an earlier post. Here you see how easily they can be dislodged. I rarely come across Power Wings with mainstream hooks this akimbo and out of kilter. SEE the original post at “Straight-Entry Grid Hook Innovates.” For noteworthy fixture failures see… “Gondola Base Deck … Keep reading
There are many styles of Grid Hooks, but a two-piece straight entry style with plastic backplate on a 1″ Grid Power Wing of this style has been hitherto unheard of. The rationale of regular straight entry hook is to permit attachment in tight places, among fully loaded items on the display, and tight under overhangs … Keep reading
“Curiouser and Curiouser,” to quote Alice in “Through the Looking Glass.” A plastic corrugated hook, in crossover application mated to a plastic carrier, mounted on a wire grid Power Wing. The carrier accommodates hooks at various horizontal spacings to allow for different size packages. This configuration is all the more curious in that some corrugated hooks … Keep reading
