Wood is such a pleasing natural material, it goes well here with the concept of “organic” products. Of course a bit of extra staging via natural wicker basketry and live plant helps carry the theme too. But as substrate, shingles are cheap and available in quantity at the local lumber yard. Easily lettered, they could make for a distinctive branding theme across natural products.  CLICK the thumbnail for a tight shot. the black drop-shadowing along red lettering is a nice touch, even if uneven and at bit incomplete.

Compare to other one-of-a-kind surfaces at …
“Pumpkin as Holiday Sign Substrate“
“Dinner Menu on Roll of Brown Kraft Paper”
“Hand-Lettered Wood Shingle“
“Japanese Ice Cream Flavors“
“Sign Boast Belly Band“
“Canvas as Sign Substrate“

For other script-ish, chalk, and hand-lettered signs see…
“Pumpkin as Holiday Sign Substrate“
“Hand-Lettered Wood Shingle“
“Fresh Farm Produce Chalkboard”
“Retail Hours Subject to Change“
“Invisible Chalkboard Promotion”
“Whale-of-a-Sale in Chalk“
“Always Hire an Artsy for Retail“
“Ralph Lauren Hand-Chalked Signs”
“One Sold Every 5 Seconds“
“Unattended Child Warning“
“Skeleton Staff Greetings”
“Hand-lettered, Custom-Fitted Levis.“
“Totally Visible Total Girl”
“How to Handle Product Migration“
“All Sales Very, Very Final“
“You Bought It, You Own It!“
“Chalk Boards Across Retail”
“No Free Taste Tests“
“Breathalyzer Test By Parachute Jump“

For a visual Pinterest Board summary see…
“Chalk Boards and Hand-Lettering in Retail“

For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“

If “good, old fashioned fixtures” are your thing see…
“Traditional Bread Rack”
“Classic Bakery Label Holders“
“Supermarket or Local Bakery”
“Despoiling Wood Fixtures“

For farther afield Bakery fixture posts see…
“Simple Simon, Racks for a Pieman”
“Hand-Lettered Wood Shingle” (This Post)
“Cupcake in a Bell Jar“
“Cupcakeria: Grand Opening”
“Wire Ties Offered With A Flourish“
“Multi-Grain Wall of Wicker”
“Bakery Shelf Edge Label Challenge“
“Bagels in the Round, and the Square“
“Bakery Basket on Metro Shelf“
“Low-rider French Bread Baskets”
“Acrylic Dividers Market Bagels“
“Pallets Full of Pies‘
“No Grazing… You Big Heifer”
“How to Handle Baked Goods Migration“

For a visual Pinterest Board summary see…
“Bakery Merchandising and Fixtures in Retail“