Sign as Communication Vehicle

Image Courtesy of Display and Design Ideas

Where’s The Bathroom?” asks this Visual Perspectives article from the October issue of Display and Design Ideas. The overarching signage answers are provided by Ann Fine Patterson, of who else, Ann Fine Patterson, LLC. The article pull quote reads “A sign is a communication vehicle that lives in harmony with all the other visual stimuli in the store environment.” Ann delves deeper in the signage question, but I don’t want to spoil a good short read. If signage, store navigation and store amenity are your thing, this is your article. A short concise read, worth the side trip.

For in-store navigation-related posts…
In Store GPS Alternative
Construction Navigation Signs
How to Handle Product Migration
Floor Graphic Footsteps for Food
Bullseye Bodega Reveals Itself
This-Just-In Faceout Tag
Label Strip Substitutes for Sign

For a Pinterest Photo Board summary see…
Amenities: In-Store Navigation

For retail typeface, type size and color references SEE…
Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability
Type Size and Color for Readability
Sign as Communication Vehicle

For Pinterest Board cross sections of in-store amenities see…
Amenities: Call Buttons in Retail

Amenities: Carts and Cart Conveniences
Amenities: Fitting Room Outfitting in Retail
Amenities: In-Store Navigation Signs
Amenities: Mirrors in Retail Merchandising
Amenities: Recycling Facilities in Retail
Amenities: Sanitizers and Cart Wipes in Retail
Amenities: Umbrella Courtesy Fixtures in Retail
Amenities: V.I.P. Courtesy in Retail

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