Document the farm-fresh local origin of your produce with a Local Farms chalkboard. You can update as necessary, even daily, to reflect what is fresh and local in your selection. And the sense of immediacy of chalkboard spills over into a psychological sell of the freshness of the goods. Pitching the Family Farm angle always strikes a responsive cord too. I have never been a farmer, but always admired and voted in support of that demographic in Township matters. Few trades are as admired and beloved as farming. CLICK the thumbnail for a better look. Then go back to the main view to see that non-changeable verbiage is branded on wood not painted. Another more “natural” approach to sign creation.

For more wood-branded signage by this chain see…
“Brand Fire-Branded on Wood”

For other script-ish, chalk, and hand-lettered signs see…
“Pumpkin as Holiday Sign Substrate“
“Hand-Lettered Wood Shingle“
“Fresh Farm Produce Chalkboard”
“Retail Hours Subject to Change“
“Invisible Chalkboard Promotion”
“Whale-of-a-Sale in Chalk“
“Always Hire an Artsy for Retail“
“Ralph Lauren Hand-Chalked Signs”
“One Sold Every 5 Seconds“
“Unattended Child Warning“
“Skeleton Staff Greetings”
“Hand-lettered, Custom-Fitted Levis.“
“Totally Visible Total Girl”
“How to Handle Product Migration“
“All Sales Very, Very Final“
“You Bought It, You Own It!“
“Chalk Boards Across Retail”
“No Free Taste Tests“
“Breathalyzer Test By Parachute Jump“

For a visual Pinterest Board summary see…
“Chalk Boards and Hand-Lettering in Retail“

Compare non-hand-lettered immediacy …
“Small Signs Create Master Signs”

For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“

For produce topics see…
“Country of Origin Sign Add-On“
“Fencing the Produce Cooler“
“Asian Pear Literature on S-Hook”
“Dr. Richter’s Guide to Fresh Produce“
“In-Store Produce Calendar and Handling Chart”
“Label Sells Calorie Count Not Price“
“Fresh Farm Produce Chalkboard” (This Post)

For produce signage SEE…
“Luscious Balloon Watermelon“
“More Balloons as Produce Signs“
“Watermelons Sport QR Code“

For Banana merchandising SEE…
“Selling One Banana Or the Bunch”
“Banana Tray with Label Holder”
“Banana Tree on Wheels“
“Banana Hook With Straight Entry“
“Banana Basket at the Cashwrap”

For a visual Pinterest Board summary see…
“Banana Retailing“

For positive psychology in merchandising see…
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Return Policy Empowers Sales“
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally.”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Great Gifts Branded Tag“

For discussions of a more academic nature SEE…
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales“
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“