Interesting trade off here, better product categorization or extra product on the shelf? Here a Point-of-Purchase 3D Dimensional creation creates an on-shelf category and signing system. Since it assembles, it save money by shipping flat, or maybe even packing in the product cases. Does the product package design well enough convey the categorization, or is extra defintition like this a benefit, you must judge. I can comment that the Dimensionals looked very professional. If selling space was not such a precious commodity I would be a bigger fan.  CLICK the thumbnail for an alternate view.

COMPARE directly to…
“Cubic Signs“
“Empty Box Sells Full Box”

For other dimensional Point-of-Purchase SEE…
“3D Dimensionals Reproduce and Multiply”
“Making Snow Flakes Appear Unique“
“Gold vs Frankincense and Mir”
“Die-cut Heptrahedral Display“
“Empty Box Sells Full Box.”
“Category Defining 3D Dimensional On Shelf”
“Cubic Signs“
“Die-Cut Carton as 3D Signage”
“3D Point-of-Purchase Wedge“
“Tri-Corner Dimensional Point-of-Purchase”
“Violently Angular 3D Point-of-Purchase”
“Happy Birthday Maybelline in 3D“
“3D Paper Horses Stampede”
“Late Even For Orthodox Christmas“
“Ceiling Hung Dimensional Sign“
“Bullseye Bodega Defines Itself.”
“In-Store Tree Grows Down From Ceiling“
“Spoon Rest Utensil is Die-Cut.”

For a Pinterest Board visual summary see…
“Die-cut 3D Dimensional in Retail“

For categorization and branding via shelf-edge SEE…
“Label Strip and Shelf Edge Sign Colors Match“
“Branding and Segmentation by Strip“
“Color Category Branding by Aisle“
“Branded Twin Label Strip for Hook“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Neiman Marcus Dollar Store Motif“
“Brand Cross Sell or Confusion“
“Slotwall & Label Strip Both Curve“
“Why Store Branding Matters“