The craftsmanship, precise angular cuts and unsullied wood here was impressive. And as they should, stored bottles tilt slightly downward to keep the cord moist. Is it a stock wine merchandising fixture or custom built display, I can’t say. However if I sold wine, I’d long for an interesting display like this in my store. CLICK the thumbnail to focus on the upper portion of the display. Note that the unit employs extruded Label Holders along the top rail.

Compare directly to…
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity” (This Post)

For All Wine and Spirits Merchandising by Title…
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity” (This Post)
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”

If you prefer something other than “pink elephants” see…
“Pink Turtle Riding at the Mall”

If you are “on the wagon” see
“Wine Barrel as Water Fountain”

For all Wine and Spirits resources…
“Wine and Spirits Tag” for a scrollable list of discussions.
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links

For all Do-It-Yourself and Industrial Chic resources see…
“DIY and Industrial Chic Tag“ for a scrollable list of discussions.
“DIY and Industrial Chic Pinterest Board“ for a visual summary.
“DIY and Industrial Chic Index Page” for all resources and links

And I can’t resist comparing the prickly nature to…
“Toilet Plunger Porcupine Display“