This tray mounts via multiple lugs. Much like a multi-lug multi-hook, it spreads the load. And the backplate lug wires are carried forward into the front tray design for greater strength throughout. Even more unusual is that this tray comes complete with its one minor section of Perforated Metal for adjustable placement. The perforated metal is a specialty design with a slight countersink to the holes. And in this application it is mounted to Pallet Rack, but one would assume other attachments are possible, The tray alone might not have as much visual impact, but combined with the powdercoated grey perforated metal unit, the display becomes more intrusive and eye catching. The blue black and red product makes a statement for itself against this silver-grey backdrop.

Also see this display surface in larger scale use at…
“Countersunk Perfed Metal Display Surface“

To browse Pallet and Pallet Rack merchandising see…
“No Peeking Until The Holiday Pallet Warning“
“Shelf Divider Mounts on Slatwall“
“Multi-Lug Tray for Pallet Rack“
“Pallet Rack Sign Direct-Mounts”
“PVC Quiver is DIY Fixture for Pallet Rack“
“Pallet Rack Merchandiser Mount“
“Perforated Pallet Rack Overlay”
“Magnetic Pallet Rack Talker“
“Pallet Rack Talkers Create Master Sign“
“Pallet-Rack-Specific Literature Holder“
“Bushel, Peck and Half-Peck Sales“
“Stackable Retail Dunnage Racks”
“Fixturing Zellers of Canada“
“Pallets Full of Pies“
“Bakery Runneth Over onto Pallets“
“Pick Card Pouch for Pallet Rack“

For a visual Pinterest Board summary see…
“Pallet Rack and Pallet Merchandising in Retail“

Compare to non-Pallet-Rack shelf edge racks and trays at…
“C-Channel Creates the Shelf Edge Tray“
“Plastic Shelf Edge CD Rack”
“FISH-Tip for Shelf-Edge Cross Sell Rack”
“Adjustable Shelf-Edge Rack”
“All Wire Shelf-Edge CD Rack”
“2011 Creative Tray Cross Sell Award”

For interesting related fixturing SEE…
“Shelf-Edge Gift Card Holder”
“Speaker Platforms for Wire Grid”
“Cantilever Platform for Slatwire”
“Cantilever Disposable Cooking Tray Racks”
“Items Mate With PowerWing Tray”

On the related topic of multi-hook posts see…
”Wiper Rack Microcosm”
“Hinge-Mount Mop Rack with Multiple Hooks”
“Auto-Feed Pusher-Hook Rack“
“Guarded ‘Boxer’ Hooks for Ties“
“Guarded Multi-Surface Multi-Hook”
“Extender with Guarded Multi-Hook”
“Designer Belts on Multi-Hook Lockdown”
“Cap Brands and Hangs Product on Multi-Hook”
“90° Degree Tip Safety Loop Multi-Hook“
“Positive-Retention 90°  Loop Multi-Hook”
“Extender With Guarded Multi-Hooks”
“Hand-Written Prices on Scanning Multi-Hook”
“ICC’s Backstop Gravity-Feed Multi-Hooks”
“Square-Slot Multi-Hook for Socks”
“Vultures Strip Christmas Multi-Hook”
“Sidesaddle Label Holder Mount on Multi Hook”
“Extended Multi-Facing Backtag”
“Guarded Multi-Surface Multi-Hook”
“Color-Coded Backtags on Multi-Hook”
“Curved Multi-Hook Array on Slatwall”
“Linear Multi-Hook for Slatwire”
“Multi-Lug Tray for Pallet Rack“