Small business is among the most creative, as demonstrated by this Brown Kraft Paper menu-as-sign in Hospitality Retail. Cheap, easy to change and update, and offering homegrown appeal. CLICK the thumbnail for closeups and be sure to notice the roll end paperweight. See the original article at Scout Magazine “Pizzeria Farina.”

Simple paper sign, but sophisticated pricing…
“Make Your Own Prices Seem Lower“

For more creative Hospitality Retailing see…
“First-Beer-Free Roadside Promo“

Compare to other one-of-a-kind surfaces at …
“Pumpkin as Holiday Sign Substrate“
“Dinner Menu on Roll of Brown Kraft Paper”
“Hand-Lettered Wood Shingle“
“Sign Boast Belly Band“
“Canvas as Sign Substrate“

For script and hand-lettered signs SEE…
“Dinner Menu on Roll of Brown Kraft Paper” (This Post)
“Always Hire an Artsy for Retail“
“Ralph Lauren Hand-Chalked Signs”
“Unattended Child Warning“
“One Sold Every 5 Seconds”
“Skeleton Staff Greetings”
“Hand-lettered, Custom-Fitted Levis.“
“Totally Visible Total Girl”
“Chalkboards Across Retail”
“No Free Taste Tests“
“Invisible Chalkboard Promotion“
“Smoke Ye Not in Uncial Majuscules”

For a visual Pinterest Board summary see…
“Chalk Boards in Retail“

For regulatory retail siging see…
“No Bike Riding in Store”
“No Soliciting Unless Thin Mints”
“Unattended Child Warning“
“Don’t Bag the Baby”
“Warning: Not A Baby Wipe”
“No Grazing … You Big Heifer”
“Retail Rules of Engagement”
“Get Off The Cell Phone, Bai-tch”
“Warning Door Eats Children“
“Mall Cops a Phone Call Away”

For an actual declaration of war on the unwanted SEE…
“Anti-Amenity: Don’t Sit Here.”

If retail staff needs a break TRY…
“Wolford Will Return“
“Out To Lunch Retail“

For humorous retail signage SEE…
“Chinese Wieners on Sale“
“We’re Your Biggest Fans“
“Store Tag Not Meant for You“
“Bipolar Restroom Sign“
“Sign Says Cheeky“
“Rx for Couch Potat0 P•O•P”

For positive sign psychology posts SEE…
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Subliminal or Supraliminal Retail Messaging”
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally.”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”

For discussions of a more academic nature SEE…
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“How Design Influences Shopper Behavior“

For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“