Fluorescent colors notwithstanding, this chalkboard promotion blends into its background. Some reasons may be the out-of-the-way placement, busy background, minimalist sign holder, and the distraction of a bright and colorful store interior. The promotion and call-to-action were good. My wife will buy almost anything for a free tote. But you need to get the message in front of the audience. CLICK the thumbnail for a good look at the artistry.

For other script-ish, chalk, and hand-lettered signs see…
“Pumpkin as Holiday Sign Substrate“
“Hand-Lettered Wood Shingle“
“Fresh Farm Produce Chalkboard”
“Retail Hours Subject to Change“
“Invisible Chalkboard Promotion”
“Whale-of-a-Sale in Chalk“
“Always Hire an Artsy for Retail“
“Ralph Lauren Hand-Chalked Signs”
“One Sold Every 5 Seconds“
“Unattended Child Warning“
“Skeleton Staff Greetings”
“Hand-lettered, Custom-Fitted Levis.“
“Totally Visible Total Girl”
“How to Handle Product Migration“
“All Sales Very, Very Final“
“You Bought It, You Own It!“
“Chalk Boards Across Retail”
“No Free Taste Tests“
“Breathalyzer Test By Parachute Jump“

For a visual Pinterest Board summary see…
“Chalk Boards and Hand-Lettering in Retail“

For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“