Need a sip of wine? Don’t miss this Whale of a Wine Sale in Short Hills, New Jersey. The slab serifed “Vinyard Vines” typography and other hand-lettered font choices may not be sophisticated, but they get the chalkboard communication job done. And the cute smiling Whale sketch adds a touch of whimsy. Frankly I would have drawn the Whale bigger, as an unusual visual “attention compeller.” CLICK the thumbnail for an alternate view.

For other script-ish, chalk, and hand-lettered signs see…
“Pumpkin as Holiday Sign Substrate“
“Hand-Lettered Wood Shingle“
“Fresh Farm Produce Chalkboard”
“Retail Hours Subject to Change“
“Invisible Chalkboard Promotion”
“Whale-of-a-Sale in Chalk“
“Always Hire an Artsy for Retail“
“Ralph Lauren Hand-Chalked Signs”
“One Sold Every 5 Seconds“
“Unattended Child Warning“
“Skeleton Staff Greetings”
“Hand-lettered, Custom-Fitted Levis.“
“Totally Visible Total Girl”
“How to Handle Product Migration“
“All Sales Very, Very Final“
“You Bought It, You Own It!“
“Chalk Boards Across Retail”
“No Free Taste Tests“
“Breathalyzer Test By Parachute Jump“

For a visual Pinterest Board summary see…
“Chalk Boards and Hand-Lettering in Retail“

For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“

For All Wine and Spirits Merchandising by Title…
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”

If you prefer something other than “pink elephants” see…
“Pink Turtle Riding at the Mall”

If you are “on the wagon” see
“Wine Barrel as Water Fountain”

For all Wine and Spirits resources…
“Wine and Spirits Tag” for a scrollable list of discussions.
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links