If your business fronted the center city square, what better way to use the second floor window space than rent for QR-equipped advertising facing the park and roundabout? And given the perchance for center-city night life, a QR targeting nightlife is a perfect fit. Plus on the street level, there is cold foreign and domestic beer to go. What an excellent adjacency! CLICK the thumbnail for another street view. I always suggest you include a typeset URL, given that it can take 50 seconds to unsling a Smartphone, fire up a QR app, and take the shot. I can type the URL far faster.
COMPARE to window-to-street communication at…
“Telegraphing Lingerie Streetside“For a Pinterest Photo Board on QR visit…
QR Codes in RetailFor individual QR implementations and more see…
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed“
“Fashion Forward Facial QR” (This Post)
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“QR Code Fills Storefront”
“QR Code Out of Reach?“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect” and
“Idiotic QR Code Campaigns”For the academic side of the subject see…
“QR and Mobile Trends Whitepaper“On a closely related topic try…
“Is WiFi a Benefit to Retail”
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Interesting idea, but can anyone actually scan the QR code from the sidewalk? The wrinkle in the vinyl probably doesn’t help the scanning process either.
Since this faced a large square or plaza, I would think you could scan from quite a distance away, from which point any small wrinkles or imperfections would not be visible to the camera. But I cannot say for sure. I don’t think you could scan from the sidewalk immediately beneath. If it were me advertising, I would certainly test this in real life. As an idea however, I like it.
Oh I agree, I definitely like the idea – it’s a good use of window space. I’m just curious as to how effective it has been for them, and if it scans at that level. Someone definitely had their thinking caps on!
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