If this is a hardware store, then this must be a Nail Keg and not an ordinary Cooper’s Barrel. To confirm I checked, and yes there was no Bung, so it is a Nail Keg indeed. It adds to the hand crafted nature of the straight-edge Rulers it offers. Why Rulers and not Scales? A Ruler is for lining and measuring in one unit. A Scale allows measurement or scaling in multiple units. My personal favorite is the Architect’s Scale.

For all barrel-like merchandising fixtures see…
“Jack Daniel’s Barrels as Decor”
“Half Barrel Bulk Bin”
“Full-Barrel Bulk Bin“
“Half Barrels as Mated Merchandising Pair“
“Pimped-out Wooden Pickle Barrel”
“Recycling Wine Barrels into Retail“
“Nail Keg of Straight Edges”
“Barrel Stave as Wine Rack”
“55 Gallon Drum Merchandising“
“Wine Bottles as Shop Doorman“
“Wine Barrel as Water Fountain”
“Bulk Marketing Spices in Color“

To browse rough and rustic offerings visually  on Pinterest see…
“Barrels in Retail”
“Buckets and Pails in Retail“
“Bushel and Peck Basket Merchandising“
“Medieval Merchandising“

For smaller bulk containers see…
“Sand Pail Carryall for Summer”
“Sand and Starfish Merchandising”
“Tin Picnic Basket Summer Promo”
“Pail is Tiny Endless Basket Adjunct.”
“Candy Sales by the Bucketful”
“Bulk Buckets as Merchandising Device“

For even stranger container use see…
“Wash Tub Lighting“
“Farm Tools as Bulk Bins.”