GPS is everywhere. Even my car radar unit knows where it is, which way its going, and hopefully where “Smokey” is. But estimates of GPS-Smartphone-equipped consumers are as low as 30% of the population (though Smartphone sales rates are skyrocketing). So maybe a traditional positioning and directional system can still offer value guiding shoppers. Here aisles are numbered with ranges in the aisle identified by alphabetic. So going “Aisle 10, Gondola E” is a geographic position within the store. A printed store map and geocoded merchandise list would be a nice addition. CLICK the thumbnail for a closeup of the sign and attachment system. A unique sign shape and color help the geocoding system stand out visually.

CONTRAST with…
“Shopping By The Numbers“

For in-store navigation and wayfinding…
“Truly Friendly Store Navigation”
“In Store GPS Alternative“
“Construction Navigation Signs”
“Wayfinding: Retail and Otherwise“
“Wayfaring or Retailing?“
“How to Handle Product Migration“
“Floor Graphic Footsteps for Food“
“Bullseye Bodega Reveals Itself“
“This-Just-In Faceout Tag“
“Label Strip Substitutes for Sign“

For a Pinterest Photo Board summary see…
“Amenities: In-Store Navigation“

For another hi-tech thread browse…
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“QR Code Out of Reach?“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect” and
“Idiotic QR Code Campaigns”

For a Pinterest Photo Board on QR visit…
QR Codes in Retail

On a closely related topic SEE…
“Is WiFi a Benefit to Retail”