Screen Capture Courtesy of RetailWire.com and AT&T

Image Courtesy of Pinterest.com and FixturesCloseUp.com

Most of my FixtureCloseUp posts are on the unusual QR Code uses I find directly in retail. But here RetailWire and AT&T offer a whitepaper on Mobile Marketing. I’d say its a “must have” if your interests lie in this area … either for marketing and merchandising … or for the signage and point-of-purchase display that supports Mobile. Link out and download your copy at “RetailWire: Mobile Marketing Trends and Perspective.” Then check out the in-store fixture perspectives on mobile at the FixturesCloseUp posts below.

For individual QR implementations and more see…
“QR for Complex Product Communication“
“OtterBox Box Outdoes Itself“
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed”
“Fashion Forward Facial QR“
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“QR Code Out of Reach?“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect”
“Idiotic QR Code Campaigns”
“QR and Mobile Trends Whitepaper“

For a Pinterest Photo Board on QR visit…
QR Codes in Retail

On a closely related topic try…
“Is WiFi a Benefit to Retail”
“Do You Prefer WiFi or a Restroom“