I’m not sure if this is Endless Basket or Grid Open Wire Shelf with an upturned edge. In any case it surely is super-heavy-duty with wire gauge that would impress any fixturer. I think it is the former (Endless Basket) not the latter, even though the front productstop is low and not quite basket-like in height. It fills the imperative of endless basket. It allows product to flow across gondola uprights unhindered and unimpeded. Though super-weight it serves the needs of pet pillow merchandising, I think to handle long spans rather than heavy loads. Click the thumbnail for another look at the tough wire rod used for this fixtures, the spans achieved, and simple labeling via hanging Basket Tags.

Compare directly with…
“Declined Grid Shelf in Office Supplies”
“Plexiglass Overlay on Grid Open-Wire Shelf“
“Soviet-Style Freezer Fixture”
“Softgoods on Overhead Bridge”

For pillow merchandising fixtures see…
“No Crush Gravity Feed for Pillows”
“Allure of Gravity Feed for Pillows”
“2010 Creative Cross Sell Award“

For more on labeling SEE…
“Basket Tag Baselines”
“Bakery Shelf Label Challenge” and
“Hang Tags in Vibrant Color.”

For Pinterest Board on more color hardware see…
Color Fixtures in Retail

For a Pinterest Board photo index to implementations SEE…
“Retail Uses of Endless Basket“

For a individual implementations BROWSE…
“Basket Bypasses Gondola Upright”
“Endless Basket Keeper Solutions”
“Baseline Bulk Endless Basket”
“Bulking Up Endless Basket”
“Skeins via Endless Basket”
“End-of-Season Endless Basket”
“Luminaria in Endless Basket”
“Endless Basket Vends Bakeware“
“Halloween Fixturing Traditions”
“Endless Basket Do’s and Don’ts”
“Endless not Bottomless Basket”
“Endless Candy in Endless Basket”
“Electrical Boxes in Endless Basket”
“Electrical Conduit in Endless Basket”
“Endless Basket Campout”
“Endless Basket Back-to-School”
“Foam Forms in Endless Basket”
“Endless Basket in Basic Black“

For gravity feed Endless Basket SEE…
“Inclined Basket Plus Inclined Ramp Gravity Feed”
“Endless Basket Vends Bakeware”
“Bulking Up Gravity Feed Endless Basket”
“Gravity Feed Endless Basket Bypasses Gondola Upright”
“Goal Visibility Not Gravity Feed”

For unusual Endless Basket SEE…
“Inverted Endless Basket”
“Grid Hook on Inverted Basket.”