More a summer merchandising theme than true invitation to refresh. But the lighthearted display does put one in a seasonal mood, not inimical to summer apparel shopping. If I were the chain I would offer a free Lemonade to all who browsed the store. How would you leverage this and the other visual merchandising ideas listed below. Meanwhile CLICK the thumbnail for another look at the storefront window dressing for this campaign.

For other refreshing displays SEE…
“Grab a Beer Now at Brooks Brothers“
“First Beer Free Retail Promo”
“Cooler Door Lime Cross Sell”
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”
“Wine Barrel as Water Fountain”

For other fine-weather posts SEE…
“No Bike Riding in Store”
“Spring 2012 Bicycle Makeover”
“Wood Bicycle Window Dressing”
“Framed Bicycle Point-of-Purchase Presentation”
“Bicycle Hoist in Retail”