If I were Eggo I would do just this. I would capitalize on my well-known brand and existing advertising to launch a must-have Syrup line … then create custom fit, Eggo-only point-of-purchase fixtures to sell it from the cooler door, right in front of my flagship product. Bravo Eggo and your marketing staff and P•O•P agency. Now if only I could do something equally smart to leverage my FixturesCloseUp brand. Ideas and investors welcome. Meanwhile CLICK the thumbnail for closeup views of the fixture execution. Note that not only are your offered “Original” but also cross sold to “Buttery” Eggo Syrup. Mrs. Butterworth beware! Follow this fixture as it ripples through the industry at “Popon.net Kellog Eggo Wire Rack”

For equally miraculous marketing TRY…
“How Fixtures Can Sell Even Funnels“

For Cooler Door and related merchandising SEE…
“Cooler Door Lime Cross Sell”
“Over-Door-Mount for Coolers“
“Eggo Syrup Sold on Cooler Door“ (This Post)
“Hot Cooler Door Cross Sell“
“Coffin Case Median Cross Sell Grid“

See all concepts visually on a Pinterest Board at
“Cooler Door and Related Cross Sells“

For broader cooler fixture coverage BROWSE…
“Chinese-Flavor Ice Cream“
“Kielbasa Shelf Management”
“Soviet-Era Freezer Fixtures?“
“Wire Fencing for Refrigerated Retail”
“Curbs as Shelf Management”
“Individual Serving Wire Baskets”
“Coffin Case Median Cross-Sell Grid“
“Sophisticated Yet Simple Cooler Signage“
“Store-Made Quality Promise“
“Health Conscious Cooler Signage“
“Country of Origin Sign Add-On“
“How to Merchandise Cooler Mold“
“Cooler Door Lime Cross Sell“
“Fencing the Produce Cooler“
“Asian Pear Literature on S-Hook”
“Dr. Richter’s Guide to Fresh Produce“

For cooler merchandising humor READ…
“Chinese Wieners On Sale”
“How To Keep Fashions Fresh”