Mounting Metal Plate Label Holders to the rear of the hook is not an unknown practice. But in this instance of a heavy-duty 90º Tip Frontwire on Flatback Backplate, positioning the Metal Plate at the bottom of the assembly must have seemed easiest. Other hooks with back labeling most often exhibit a Metal Plate Label Holder above the Frontwire, CLICK the thumbnail for a look at the hook in use.

For other Back Labeled implementations SEE…
“Card Wobble on Butterfly Hooks“
“Reverse Hooking A Spiral Rack”
“Back Labeled 1″ Grid Hook“
“Back Labeling a Multi-Hook with C-Channel”
“Back Labeling Butterfly Hooks“
“Color Code on Butterfly Hook”
“Back Labeling Halloween“
“Back Labeling Tiny Hooks”
“Back Labeling Anti-Sweep Hooks”
“Back Labeling a Common Display Hook“
“Diminutive Anti-Sweep Hook“
“Finger-like Dividers Accept Scan Hooks“
“Strip Rod Metal Plate Slatwire Merchandiser“
“Twin-hook Mystery Fixture“
“Eccentric Ice Skate Hook”

To research Back Labels in Pinterest SEE…
Back Labeled Fixtures in Retail

For 30+ links to Metal Plate Label Holder use SEE…
“Metal Plate Fixture Mania“

For other 90 Degree Tip Hook uses SEE…
“Hit on the Head in Retail“
“Jeans Hung from Gibbet“
“Slot Tower Concept with 90° Hooks“
“Fresh Spring Wall of Bath Puffs“
“Glassware Hangs on 90° Hooks“
“Upgrade Simple 90° Hook to Significant“
“Positive Retention 90° Loop Hook“
“ICC’s and 90° Tip Hooks for Gravity Feed“
“Gravity Feed Backbar and Hooks for Belts“
“Gravity Feed 90° Tip Toothbrush Hooks“
“Disks and 90° Tip Anti Sweep Hook Potential“
“90° Tip is Elemental Scan Hook Anti Sweep“
“90° Tip is a Runner Up“
“Tong War with 90° Tip Hooks“
“90° Tip Hook Fight in Neckties“
“Oddly Assembled 90° Tip Slatwall Hook“
“Graceful Ogive Bullet Nose on 90° Tip Hook“
“90° Tip Hook for Necklaces“
“Brushed Metal Jewelry Display with 90° Tip Hooks“
“Squared-Slot Jewelry Display with 90° Tip Hooks“
“90° Tip Slatwall Hook Plays Up Jewelry“
“90° Hooks Secure Gift Card Containers“
“Baseball Gloves Via 90° Tip Crossbar Hooks“

For Back Tag alternatives to back labeling SEE…
“Color-Coded Gift Card Back Tags“
“Whoops Back Tag for Gift Cards“
“Gift Card and Greeting Card Cross Sell”
“Image Imprinted Hook Back Tags“
“Minimal Stock, Maxed Out Back Tags”
“Hook Mis-align Increases Sales“
“Erratic Hooks Tighten Display.”
“Label + Card = Custom Back Tag“
“Traditional Manila as Back Tag“
“Diagonal Back Tag in Point-of-Purchase“
“Planogram Back Tag Bonanza“
“Betty Boop Back Tag“
“Anti-Sweep Hook Back Tag“
“Front Tag Improves Upon Back Tag“
“Hang Tag As Grid Back Tag“
“Anti-Sweep Hook Has Built-in Tag Holder“
“Loop Hook Back Tags in Hardware“
“Ultimate Back Tag in Basic Black“
“One Lug Hook With Adhesive Back Tag”
“Pusher Paddle Message As Back Tag Rant“
“Forest of Back Tags“
“Name Personalization as Back Tag“
“Out-of-Stock Back Tag“
“Rows of Stick-on Back Tags“
“Metal Perfboard Stick-on Back Tag“
“Back Tag Pet Peeve in Spanish“
“ICCs Backstop Hook Back Tags“
“Back Tag Holder is Self Adhesive“
“V-Back Hook and Back Tag“
“Raincheck Better Than Nothing“