A sip of water when needed is much appreciated by thirsty (or medication needy) customers. Normally all retail fountains are very much the same and have thusfar been ignored under my “Retail Amenities” thread. But this wine- or possibly mead-barrel fountain among the Guildsmen booths at the Renaissance Faire required documenting. If you have a country store motif or a liquor-licensed in-store restaurant, you might consider it. CLICK the thumbnail for an alternate view.

For all barrel-like merchandising fixtures see…
“Jack Daniel’s Barrels as Decor”
“Half Barrel Bulk Bin”
“Full-Barrel Bulk Bin“
“Half Barrels as Mated Merchandising Pair“
“Pimped-out Wooden Pickle Barrel”
“Recycling Wine Barrels into Retail“
“Nail Keg of Straight Edges”
“Barrel Stave as Wine Rack”
“55 Gallon Drum Merchandising“
“Wine Bottles as Shop Doorman“
“Wine Barrel as Water Fountain”
“Bulk Marketing Spices in Color“

To browse rough and rustic offerings visually  on Pinterest see…
“Barrels in Retail”
“Buckets and Pails in Retail“
“Bushel and Peck Basket Merchandising“
“Medieval Merchandising“

For more alcohol induced selling SEE…
“Grab a Beer Now at Brooks Brothers“
“Cooler Door Lime Cross Sell”
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”
”First-Beer-Free Retail Promo”

If you prefer something other than “pink elephants”
I recommend “Pink Turtle Riding at the Mall”

Follow medieval merchandising further with…
“Shepherd’s Crook Merchandising”
“Medieval Museum Case Merchandising“
“Hanging Museum Case With Silver Skull“
“Medieval T-Shirt Merchandising“
“Wine Barrel as Water Fountain”
“Bushel, Peck and Half-Peck Sales“
“Celtic is the New Theme for Halloween“
“Smoke Ye Not in Uncial Majuscules“
“Caltr0ps as Declaration of War on the Unwanted“
“Potion and Elixer Merchandising“

For a Pinterest Photo Board summary see…
“Medieval Merchandising“

For other small containers at work see…
“Sand Pail Carryall for Summer”
“Sand and Starfish Merchandising”
“Tin Picnic Basket Summer Promo”
“Pail is Tiny Endless Basket Adjunct.”
“Candy Sales by the Bucketful”
“Bulk Buckets as Merchandising Device“
“Transparent Paint Bucket Offers Samples“
“Transparent Paint Bucket Sells Brushes“

SEARCH “Amenity” for customer comfort coverage.