Positioning the product forward will help it stand out in a crowded aisle. And this seems such a good merchandising offer that this Dollar Store retailer wants to make sure you don’t miss it. The unique bottom mount design of this extender is what I found more interesting than the merchandise. Look closely to see that the extender tines grip the shelf perforations, rather than just rest in the holes. Neat trick. CLICK the thumbnail to see the overall effect at shelf edge.

RESEARCH other bottom-mount fixtures at…
“How Fixtures Sell Funnels“
“Grip Clip Adds Speech Balloon to Bottom-Mount”

Also browse shelf edge extenders at…
“Single Item Shelf-Edge Extender”
“Shelf Extender is Bottom Mount“ (This Post)
“Shelf Edge Shoe Extension“
“Measuring Tape ‘Try Me First’”

For a summary Pinterest Board of these fixtures see…
“Extenders: Horizontal Shelf Edge Display“

CONTRAST with to…
“Cantilever Platform for Slatwire“
“Speaker Platforms for Wire Grid“
“Cantilever Cooking Tray Racks“
“Cantilever T-Shirt Platforms“

CONTRAST further with ledges on flat surfaces…
“Flatback Hooks Add 3D on Flat Signs“
“Shoe Ledge Adds 3D to 2D Sign“
“Lego Ledge as Shoe POP”
“Dual Shadowboxes Merchandises Shoes“

To research individual “extends above” discussions see…
“Stable-Base Periscope Hook” (This Post)
“Periscope Bar Merchandiser“
“Periscope Gift Card Hook“
“Periscope Hooks Expand Display“
“Periscope Scan Hook.”
“Periscope Single Prong Hook”
“Periscope Loop Hook“
“Periscope Hook Pimple“
“One-for-All and All-for-One Ballstops”

For line item “extender“ concepts SEE…
“Traditional Pegboard Extender”
“Modern Pegboard Extender”
“Wire Basket Extender”
“Overhead Hook Merchandising”
“Pegboard Extender Naked”
“Periscope Hooks Expand Display“

For all Pinterest Board summaries of extenders see…
“Extenders: Vertical Surface Display“
“Extenders: Horizontal Shelf Edge Display“
“Extenders: Periscope Hooks and Fixtures“