Shopper Decision-Making Aids

Images Courtesy of Kathleen Jordan of Gensler NYC and Retail Design Diva

My wife in particular takes armloads of items into the fitting room to try on. But how do you prioritize the purchase from the armload? Here is a solution … spearheaded by Marshalls and Kohl’s and reported by Kathleen Jordan, a guest blogger on DDI’s Retail Design Diva and Principal of Gensler, NYC. Good catch Kathleen. All women should be issued these tags to carry with them store to store … with digital versions for online shopping and Pinterest Board use.

For other upscale ideas SEE…
“VIP Still Shopping Tag“
“Shopper Decision-making Aids“
“This-Just-In Faceout Tag“
“Well-Heeled and Well-Horned”
“Fresnel Lens as Upscale Magnifier“

For a visual Pinterest photo summary see…
“Amenities: V.I.P. Courtesy in Retail“

For Fitting Room and comfort fixtures SEE…
“Fitting Room Floor Show”
“Call Button for the Fitting Room”
“Fitting Room Pin Holder”
“Bipolar Restroom Sign“
“Unisex Restrooms in Retail”

For a visual Pinterest summary see…
“Amenities: Fitting Room Outfitting in Retail“

For staff-to-customer communication SEE…
“Tell ‘Em You’re Their Biggest Fan“
“Wolford Will Return“
“Out To Lunch Retail“

For positive psychology in merchandising see…
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Return Policy Empowers Sales“
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally.”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Great Gifts Branded Tag“

For discussions of a more academic nature SEE…
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales“
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“

Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

Detailed closeup photo examples of unusual retail and point-of-purchase merchandising fixtures in a searchable idea database.

Shopper Decision-Making Aids

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