A naked fixture allowed a second visit and closeup inspection of this complicated hook. Drop-arm hooks like these are among the techniques for merchandising families of items, related items, or different sizes of the same item. These feature Metal Plate Label Holders, heavy-duty Flat Metal Backplates, and most uniquely a diagonal wire welded for reinforcement and stability at the first drop-off. CLICK the thumbnail for a closeup view. Is this more a “tiered” or a “waterfall” hook? You decide. Note the use of a Sham as inventory control and to enforce forwarded merchandise on both levels.

For a stocked Drop-arm fixture post SEE…
“Drop-Arm Scan Hook for Pegboard“

For right-angled Faceouts and fixtures in a vertical plane see…
“Phalanx of Drop-Arm Faceouts“
“Tiered, Drop Arm Faceout“
“Tiered, Drop-Arm Pegboard Hook”
“Triple Tier Shelf is Pegboard Hung“
“Drop-Arm Scan Hook for Pegboard“
“Drop-Arm Hook is Reinforced“

For right-angled Faceouts and fixtures in a horizontal plane see…
“Elbow Faceout for Bar Turns Right Angle“
“Elbow Faceout for Grid Turns Right Angle“

For other interesting fixtures with 90° angles see…
“All Wire Rack-End S-Hook“
“S-Hook Squared With Square Corners”
“S-Hook Squared With Round Corners”

For closely related waterfall hooks SEE…
“How to Display a Family of Items“
“Under-Shelf J-Hook Solution“
“Jagged Serated Waterfall Hook” and
“Hoop Hooks, I Ask?“

To hooks that extend in the opposite direction SEE…
“Periscope Gift Card Hook“
“Periscope Hooks Expand Display“
“Periscope Single Prong Hook for Bar“
“Periscope Loop Hook for Bar“
“Periscope Scan Hook for Bar“
“Bar Mount Periscope Faceout” and
“Periscope Hook Pimple as Backstop“

For Heavy-Duty Backplates SEE…
“Wide-Stance Circular-Shape Backplates”
“Oversize Backplates Compared”
“Heavy-Duty Backplates for Macho Tools”
“Broad Stance All Wire Backplate”
“Fixturing Unbalanced Packages“
“Drop-Arm Scan Hook for Pegboard“
“Fixture Faces Aisles Traffic Diagonally”
“Drop-Arm Hook is Reinforced”
“Triple Threat Utility Hook”
“Merchandising Shovels as Fun“
“Drink in the View of You”
“Super-Duty All Wire Backplate
“Interchangeable Fixture Parts“

For other pivotal backplate discussions SEE…
“Backplate Kaizen at Work“
“Interchangeable Fixture Parts“
“Straight-Entry Backplate Benefits“
“Comparative Quality of Hooks“