Negative Space Enhances Hooks

Here an auto detailing salon uses massing along with “negative space“ to elevate what might otherwise have been a cheap-looking display of  air fresheners and related auto items. Open uncluttered space above and below gives an expansive and slightly more expensive feel. Many items were allowed several facings to help fill the wall and give an illusion of extensive choice. And the enforced wait time while your car was being pampered, resulted in the customers studying the merchandise closely as if art hung in a museum. Everyone I observed not only browsed but handled an item or two, and often purchased. Fixtures are standard Single Prong FlatBack Slatwall Hooks, though I might have suggested Ball End Safety Frontwires, rather than Straight Cut for a family-visited business like this.  SEE “Careful Alexis Sharp Hooks” for a detailed discussion.

Run by heavily-accented Russians, I was impressed at the Socialist grasp of Capitalism. But then the merchandising and advertising sub-sets of Capitalism are only a sophisticated version of Propaganda, after all. And Propaganda is central to all political credos. Ask my wife, a former Soviet citizen, and present-day devoted Capitalist.

For inventory replenishment at this establishment SEE…
Minimal Stock, Maxed Back Tags

For alternate hooking of the license plates at top SEE…
Sports Memorabilia on the Skew

COMPARE this slatwall layout directly with…
Slatwall and Pegboard Hooks Compared

For loosely spaced hook display see…
Negative Space Applied to Hooks“ (This Post)
Slatwall and Pegboard Hooks Compared
Space Your Hooks Wide By Choice

For more excellence in hookery SEE…
How Pegboard Could and Should Look
Impressive Hook Alignment
Fixtures Enhance Private Label

For outstanding discipline in continuous display SEE…
Continuous Strip Scan Hooks” and
Slotwall & Label Strip Both Curve

For a one-of-a-kind hook organization SEE…
Bar Defines Categories on Slatwall

For horror in hook display SEE…
Hook Design and Quality Standards
2011 Unruly Fixture Award
Holy Grail of Retailing Lost
Neatness Counts in Fixtures
Hook Fight in Neck Ties
How to Avoid Frontwire Sag

For subtle mis-fixturing SEE…
Eye Test for Fixture Experts
How Not To Mix ‘N Match Hooks
Slatwire Erraticism
Five out of Six Hooks Disagree

SEARCH “Best Practices” for additional fixturing advice.

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3 Responses

  1. Pingback: Fixtures Enhance Private Label | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  2. Pingback: Impressive Peg Hook Alignment | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  3. Pingback: Slatwall and Pegboard Compared | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

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