This twin-tier Axe on-shelf display seems to try to prove that two Axes are better than one. But maybe not if black Ave, on black display, on shadowy shelf (I actually lightened the image a tad). The Axe package is actually shaped and mates with the front productstop, but no auto feed was provided so unless maunally faced, the items get bumped back and don’t orient forward (I fixed that for the shot too). Finally to add insult to injury price labels and promo Bib Tags further distract. CLICK the thumbnail for another look. This display would have been much more effective well-lite and on an upper gondola shelf. I admire the Axe advertising effort a great deal. This display, maybe not so much.

COMPARE directly to…
“Items Mate With PowerWing Tray”
“Lemons and Limes Shelf Managed”

Relate to single tier sales at…
“Color-Coded Prices at Shelf Edge”

To display forward instead of up SEE…
“Single Item Shelf Extender”

In response to overt use of shelf-edge labels SEE…
“Too Many vs Too Few Promo Tags”
“What If Everything Was On Sale?“
“How to Maintain the Shelf Edge.”

For for far more black fixtures than you might want try…
“Pimped-Out Pusher Hook”
“Galvanized Plus Black as Fancy Finish“
“Endless Basket in Basic Black“
“Black Totes Tilt on a Frame”
“Black on Black Fixture Motif”
“Shelf Edge Shoe Extender“
“Fencing in Basic Black”
“Cookware on A Grid of Jet Black”
“Fencing the Produce Cooler“
“Wire Fencing in Refrigerated Retail”
“Curve Creates Store-in-Store Merchandise Destination”
“Shelf-Edge Fixture Philosophy of Philosophy Cosmetics“
“Color-Coded Prices at Shelf Edge“
“Neiman Marcus Dollar Store“
“Ultimate Back Tag in Basic Black“
“Store Tag Line Not Meant for You“
“Merchandising Smoke and Mirrors“
“Diamonds: Go Big or Go Home”
“Hook Mis-align Increases Sales“
“Erratic Hooks Tighten Display.”
“One-Hole Hooks Compared”
“Pegboard as Strip Merchandiser”
“FISH-Tip as Permanent Label Mount”
“Elizabethan Pet Collar Display“
“Basic Black Shot Glass Rack”
“Lug Hook Failure Redux“
“Hybrid Helmet Hook”
“Eccentric Ice Skate Hook“
“Triple Threat Utility Hook“
“S-Hook Squared.”
“Black Lacquer Tray With Storyline“
“Black Lacquer Tray Without Storyline“
“Swan-necked Table Top Hook“
“Rectilinear Table-top Hook”
“Black Totes Tilt on a Tray”
“Item Erect at Shelf Edge”
“Two Axes Better Than One”

For a fixture Pinterest Board SEE…
Color Black in Retail Fixtures