Somebody is smarter than the average Sales Associate. Though it may look odd that this rack of Tiki’s and Beach Umbrellas is kicked up a shelf to create storage underneath, I think the true purpose is to lift the Umbrella tops higher and away from passersby. And maybe to elevate them so seen over the tops of the aisles. So even if you have seen this or similar displays, there is always room for Kaizen … Japanese for increment improvement. CLICK the thumbnail for a closer look at the rack and its gondola upright mount.

For the first appearance of this style rack SEE…
“Beach Umbrella Gondola Rack“

For additional rack layouts SEE…
“Stickball Bats in Slatwire Racks“
“Golf Rack Upstages Others“
“Selling Carpets by the Crate”

For other items that demand a specific rack SEE…
“Cane Fixturing Conundrum“
“Ironing Board Merchandiser“

For a Guerrilla Marketing approach to racks…
“Inverted Endless Basket“
“Grid Hook on Inverted Basket”
“PVC Quivers for Retail“

For fun-in-the-sun Summer Merchandising SEE…
“Sand and Starfish Merchandising”
“Tin Picnic Basket Summer Promo”
“Sand Pail Carryall for Summer”
“Prada Summer Dare-to-Wear“
“Louis Vuitton Summer Snowflake“
“Shade Tree Grows from Ceiling Down“
“Tiffany Ice Cream Cone Window“
“Winter Earmuffs on Summer Sale“
“A Bird, A Plane, No, Giant Sunglasses POP“
“Chewing Gum Recycling Station“
“Volleyballs Perch on Display Hooks“

For other Kaizen examples BROWSE
“Metal Backplate Kaizen at Work“
“Plastic Hook Backplate Kaizen for Jewelry“
“Butterfly Hook ICC Kaizen is Multi-use?“

For rain umbrella accommodations SEE…
“Bloomies Best for Bumbershoots“
“Umbrella Bag As Retail Amenity“
“Mary Poppins Would Approve“

To fixture and merchandise Umbrellas themselves SEE…
“Objet D’art or Umbrella Stand“
“Umbrella Stand As It Should Be“
“Formal Umbrella Rack in Menswear“
“Dazzle Paint Retail Camouflage“
“No Dazzle Paint Here“
“Strip Merchandising Umbrellas“
“Canted-Front Umbrella Rack“
“Oversize Umbrella Trolley“
“Mobile Umbrella Mini Rack“
“Umbrellas Sold Overhead?“