Tide takes over the shelf with intense color branding. The package is red. The Gondola backer is read. The header signage is red. The Shelf edge label strip is red. But note the collectors edition Tide detergent upper left, and the “Red, White and Blue is My Gold” tag line. Get ‘em while hot, because these Olympics collector edition bottles seem to sell fast. CLICK the thumbnail to compare package designs.

For more P&G see…
“Shelf-Spanning Convex Sign“

For intellectualization on the matter SEE…
“Psychology of Color in Purchases“

To browse displays where color is key SEE…
“Color-Matched Shorts and Sandals“
“Colorful Kangol vs Slouch Hat”
“Merchandising by Apparel Color”
“Selling the Color Spectrum”
“Naked Tees Fenced and Arranged by Color“
“Color-Coded Back Tags“
“Color-Coded Product and Point-of-Purchase“
“Color-Coded Pricing Signholder”  and
“Color-coded Savings.”

For Label Holder color themes TRY…
“Color Category Branding by Aisle“
“Branded Twin Label Strip for Hook“
“Retail Categorization by Shelf-Edge Color“

For alternate shelf-edge branding and treatment SEE…
“Label Strip and Shelf Edge Sign Colors Match“
“Die-cut Shelf-Edge Branding by Butterfly”
“Branding and Segmentation by Strip“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Color Category Branding by Aisle“
“Euro Slatwall Channel Inserts in Color”
“Neiman Marcus Dollar Store Motif“
“Black-on-Black Retail Motif“
“Branded Twin Label Strip for Hook“
“Color-Coded Prices at Shelf Edge“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“
“Fashion Forward Sampler“
“Slotwall & Label Strip Both Curve“
“Product Stop by Gucci“
“Why Store Branding Matters“

For all category-definition-by-fixture posts see
“Category Definition Via Foamcore“
“Hardware Defines Category on Slatwall“
“Retail Categorization by Color”
“Color Branding By Aisle”
“Top-Facing Label Strip Brands“
“Label Strip and Shelf Edge Sign Colors Match“
“Branding and Segmentation by Strip“
“Branded Twin Label Strip for Hook“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Neiman Marcus Dollar Store Motif“
“Slotwall & Label Strip Both Curve“
“Why Store Branding Matters“

For a visual Pinterest Board summary see…
“Category Definition in Retail“

Expand your creative color thinking with…
Color: Black in Retail Fixtures
Color: Blue in Retail Fixtures
Color: Grey in Retail Fixtures
Color: Red in Retail Fixtures
Color: Yellow in Retail Fixtures
Color: Assorted Fixtures and Finishes