What better opening line for a promotion than “First Beer Free?” This was such an intriguing pitch that, as with the mainline Retail Trade Publications, I decided to cover it as signage for the Hospitality Channel of retail. You might think this approach could only work for a low-end dive or biker bar. Not so. This is roadside sandwich-sign advertising for a very classy restaurant. Their retailing challenge is to create space in the dining room and main bar for even more patrons. So they have provided drinking and dining opportunities outside the main structure. And what better way to lure out patrons than a free first drink under the starlit summer sky? Their most exciting promotion of the year? Artistic ice sculptures outside in January and February. CLICK the thumbnail for the name of the establishment. Find them at … www.damentis.com

For another interesting hospitality promo see…
“Dinner Menu on Roll of Brown Kraft Paper“

For All Wine and Spirits Merchandising by Title…
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”

If you prefer something other than “pink elephants” see…
“Pink Turtle Riding at the Mall”

If you are “on the wagon” see
“Wine Barrel as Water Fountain”

For all Wine and Spirits resources…
“Wine and Spirits Tag” for a scrollable list of discussions.
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links

For barrel (wine and other style) related fixtures SEE…
“Recycling Wine Barrels into Retail“
“Half Barrel Bulk Bin”
“Full-Barrel Bulk Bin“
“Barrel Stave as Wine Rack”
“Pimped-out Wooden Pickle Barrel”
“55 Gallon Drum Merchandising“
“Wine Bottles as Shop Doorman“