Make Your Prices Seem Lower

Image Courtesy of Neurosciencemarketing.com

If you can’t offer a discounted or sale price, you should at least make an effort to display the price in the best light. NeuroScienceMarketing offers some tips at “An Easy Way to Make Your Prices Seem Lower.”

For an example of this pricing theory in action see…
Dinner Menu on Roll of Brown Kraft Paper

For positive psychology in merchandising see…
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Powerful One-Word Selling Proposition
Return Policy Empowers Sales
Subliminal or Supraliminal Retail Messaging
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Brand Celebrates Itself Literally.”
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Great Gifts Branded Tag

For discussions of a more academic nature SEE…
Make Your Own Prices Seem Lower
Unconscious Buying Behavior
Return Policy Empowers Sales
How Design Influences Shopper Behavior
Psychology of Color in Purchases

For retail typeface, type size and color references SEE…
Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability
Type Size and Color for Readability
Sign as Communication Vehicle

53 responses

  1. Pingback: Design Influences on Behavior | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  2. Pingback: Unconscious Buying Behavior | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  3. Pingback: Merchandising Smoke and Mirrors | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  4. Pingback: 100% Satisfaction by 3:00 pm | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  5. Pingback: Subliminal or Supraliminal Retail | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  6. Pingback: Empowering Jewelry Signage | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  7. Pingback: Mother-Must-Have T-Shirts | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  8. Pingback: Live in The Moment Retail Motto | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  9. Pingback: Brand Celebrates Itself Literally | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  10. Pingback: Mirror’s Vision of Xmas Jewelry? | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  11. Pingback: Bulgari Priced in Gold | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  12. Pingback: Entrance Portal Perspectives | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  13. Pingback: Puzzle Piece Recycling Bin | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  14. Pingback: One Sold Every 5 Seconds | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  15. Pingback: Shopper Decision-Making Aids | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  16. Pingback: Rx for Couch Potato P•O•P | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  17. Pingback: Mall Police a Phone Call Away! | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  18. Pingback: No Bike Riding In Store | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  19. Pingback: No Soliciting Unless Thin Mints | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  20. Pingback: Unattended Child Warning | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  21. Pingback: Don’t Bag the Baby | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  22. Pingback: No Grazing… You Big Heifer! | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  23. Pingback: WARNING: Not a Baby Wipe | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  24. Pingback: Retail Rules of Engagement | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  25. Pingback: No More Taste Tests! | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  26. Pingback: Get Off The Cell Phone, Bia-tch | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  27. Pingback: Warning: Door Eats Children | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  28. Pingback: Hot List as Dyslexic Triptych | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  29. Pingback: Diamonds: Go Big or Go Home | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  30. Pingback: “This Just In” Faceout Tag | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  31. Pingback: One-Word Selling Proposition | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  32. Pingback: Dinner Menu on Brown Kraft Paper | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  33. Pingback: Fresh Farm Produce Chalkboard | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  34. Pingback: Gleaming Vault Lock as Display | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  35. Pingback: Gucci Scarf Only $250 | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  36. Pingback: Tiffany at Your Xmas Doorstep | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  37. Pingback: Death-to-False-Pizza Store Sign | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  38. Pingback: “Great Gifts” Tag | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  39. Pingback: Return Policy Empowers Sales | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  40. Pingback: Thick Quilt as Sales Psychology? | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  41. Pingback: Upscale Productstop Price Chits | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

  42. Pingback: “I Shop Therefore I Am” Snowclone | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  43. Pingback: Psychology of New vs Old Money | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  44. Pingback: Chocolate Label Holder for Easter | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  45. Pingback: Store Layout Psychology Attacked | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  46. Pingback: “I Want it All” in Neon | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  47. Pingback: The Beauty of Buying in Neon | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  48. Pingback: $5 Retail Book Bargains | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  49. Pingback: Life is Short, Buy the Shoes | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  50. Pingback: Price of Retail Admission? | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews

  51. Pingback: Shopping Defines Existence | Fixtures Close Up Retail and P-O-P

  52. Pingback: Be a Snot, Sell More | Fixtures Close Up Retail and P-O-P

  53. Pingback: Express® Working It with Words | Fixtures Close Up: Retail–POP

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s