Designs which violate an edge or object profile are all the more eye-catching than flat or completely linear designs. Here the irregular outline of linear Shelf Edge Signing calls out for attention. Note that a dual profile Shelf Edge Strips are used: one oversize for signage, the upper channel small for product and price info. CLICK the thumbnail for details of the die-cut.
For alternate shelf-edge treatment see…
“Label Strip and Shelf Edge Sign Colors Match“
“Die-cut Shelf-Edge Branding by Butterfly”
“Branding and Segmentation by Strip“
“Label Strip Substitutes for Cross Sell Signs“
“Shelf-Edge Philosophy of the Philosophy Brand“
“Color Category Branding by Aisle“
“Neiman Marcus Dollar Store Motif“
“Black-on-Black Retail Motif“
“Branded Twin Label Strip for Hook“
“Color-Coded Prices at Shelf Edge“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“
“Fashion Forward Sampler“
“Slotwall & Label Strip Both Curve“
“Product Stop by Gucci“
“Why Store Branding Matters“For sign clip and hook concepts SEE…
“Three-way Sign Clip Creativity“
“Top-facing Label Strip Brands“For other posts where silhouetting is used see…
“Bolt-Down Literature Holder”
“Flag Arm Has Skeg for Stability“
“Arm for Circular Foamcore Sign“
“Die-cut Shelf-Edge Branding by Butterfly”
“See-thru Retail Sign Strategy”
“Totally-Visible Total Girl Sign”
“Sign Circle: Table Stand”
“Sign Circle: Faceout Mount“
“Sign Circle: Direct Bar Mount“
“Sign Circle: Vertical Bar Mount“
“Sign Circle: Horizontal Bar Mount“
“Sign Square: Faceout Mount”
“Sign Square: Bar & Rack Mount”
“Sign Square: Shelf Edge”
“Sign Insert is Die-Cut Shape,”
“3-Way Sign Clip Creativity,”
“Odd Holder Violates Silhouette,”
“Shelf Edge Micro Flags”
“Shock Absorber for Foamcore Sign“
“Clip Adds Speech Balloon to Merchandiser”
“Category Definition via Foamcore Sign Masthead“
“Cross Sell Postage Stamps at the Shelf Edge”For a visual Pinterest Board summary see…
“Silhouetted Sign Strategies in Retail“For Butterflies in retail and point-of-purchase…
“How to Merchandise Butterflies”
“Butterflies as Spring Storefront”
“Butterflies Emerge at Short Hills”
“Tattooed Mannequins in the UK”
“Butterfly Tattoo Tights”
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