Image Courtesy of DDI and POPAI
According to POPAI, Point-of-purchase Advertising International, the hot buttons for creative design to influence shoppers include: education, clear messaging, inspired messaging, strong design, shopability and navigation. But don’t listen to an advertising and store fixture hack like me. Go right to the horse’s mouth to get insights from Richard Winter, president of POPAI as presented in “How Creative Design Influences Shopper Behavior” in the Display and Design Ideas, June 2012 issue.
For positive psychology in merchandising see…
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Return Policy Empowers Sales“
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally.”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Great Gifts Branded Tag“For discussions of a more academic nature SEE…
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales“
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“
Pingback: Empowering Jewelry Signage | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Unconscious Buying Behavior | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Merchandising Smoke and Mirrors | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Diamonds: Go Big or Go Home | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Subliminal or Supraliminal Retail | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: 100% Satisfaction by 3:00 pm | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Brand Celebrates Itself Literally | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Live in The Moment Retail Motto | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Mother-Must-Have T-Shirts | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Mirror’s Vision of Xmas Jewelry? | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Puzzle Piece Recycling Bin | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Bulgari Priced in Gold | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Entrance Portal Perspectives | Fixtures Close Up® – Retail and Point-of-Purchase News
Pingback: Make Your Prices Seem Lower | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: One Sold Every 5 Seconds | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Shopper Decision-Making Aids | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Rx for Couch Potato P•O•P | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Mall Police a Phone Call Away! | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: No Bike Riding In Store | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: No Soliciting Unless Thin Mints | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Unattended Child Warning | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Don’t Bag the Baby | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: No Grazing… You Big Heifer! | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Retail Rules of Engagement | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: WARNING: Not a Baby Wipe | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Get Off The Cell Phone, Bia-tch | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: No More Taste Tests! | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Warning: Door Eats Children | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Hot List as Dyslexic Triptych | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: “This Just In” Faceout Tag | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: One-Word Selling Proposition | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Dinner Menu on Brown Kraft Paper | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Fresh Farm Produce Chalkboard | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Gleaming Vault Lock as Display | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Gucci Scarf Only $250 | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Gucci Scarf Only $250 | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Tiffany at Your Xmas Doorstep | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Death-to-False-Pizza Store Sign | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: “Great Gifts” Tag | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Return Policy Empowers Sales | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: Thick Quilt as Sales Psychology? | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews
Pingback: “I Shop Therefore I Am” Snowclone | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews
Pingback: Psychology of New vs Old Money | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews
Pingback: Store Layout Psychology Attacked | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews
Pingback: “I Want it All” in Neon | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews
Pingback: The Beauty of Buying in Neon | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews
Pingback: $5 Retail Book Bargains | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews
Pingback: Life is Short, Buy the Shoes | Fixtures Close Up® -- Store & Point-of-Purchase Fixture Reviews