A nicely done and even store-branded gift card rack sized specifically for Endcap use in the greeting cards aisles. What better cross sell than gift and greeting cards? A slotted back allows use of header-like inserts to Back Tag the gift card categories. One assumes these inserts and the gift card designs would change seasonally. My only question is would you fill the Endcap with these racks, or are you better off loosely spaced as here so that the eye is not overwhelmed and the rack contrasts with the Endcap? The small rack size and limited gift card offering could actually be the advantage here. The customer having already been overwhelmed with picking a greeting card from the aisles full of choices, a fast, easy gift card choice, not requiring much thought, might create maximum impulse sales.

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For another great gift card cross sell SEE…
“Hooks Sell Hay With The Horses“

For related Back Tag posts SEE…
“Color-Coded Gift Card Back Tags“
“Whoops Back Tag for Gift Cards“
“Image Imprinted Hook Back Tags“
“Tea Bag Pouch as Back Tag”

For other Gift Card fixture concepts SEE…
“Auto-Feed Point-of-Purchase for Gift Cards“
“Gift Card Holder With Built-in Back Tag“
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“Wire Loop Gift Card Frontstop“
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“Straight-Entry Table-top Spinner for Gift Cards“
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“Corrugated Hook Used on Metal“
“Swan-necked Table Top Hook“
“Rectilinear Table-top Hook”
“Guarded Multi-Surface Multi-Hook for Gift Cards“
“90° Tip Safety Loop Multi-hook For Gift Cards“
“Positive Retention 90° Loop Hook“
“Preformed Tab for Gift Cards”
“Pin-Up Hook Fills New Gift Card Need“
“Outlandish Stepped J-Hook“
“Common vs Custom Gift Card Hook“
“Vertical Loop Hook For Gift Cards?“
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“Why Aren’t Gift Cards Vertical?“

For more Back Tag concepts and uses SEE…
“Hook Mis-align Increases Sales“
“Erratic Hooks Tighten Display.”
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“Traditional Manila as Back Tag“
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“Planogram Back Tag Bonanza“
“Betty Boop Back Tag“
“Anti-Sweep Hook Back Tag“
“Front Tag Improves Upon Back Tag“
“Hang Tag As Grid Back Tag“
“Anti-Sweep Hook Has Built-in Tag Holder“
“Loop Hook Back Tags in Hardware“
“Ultimate Back Tag in Basic Black“
“One Lug Hook With Adhesive Back Tag”
“Color Coded Back Tags“
“Pusher Paddle Message As Back Tag Rant“
“Forest of Back Tags“
“Name Personalization as Back Tag“
“Image Imprinted Hook Back Tags“
“Out-of-Stock Back Tag“
“Rows of Stick-on Back Tags“
“Metal Perfboard Stick-on Back Tag“
“Back Tag Pet Peeve in Spanish“
“ICCs Backstop Hook Back Tags“
“Back Tag Holder is Self Adhesive“
“Whoops Back Tag“
“V-Back Hook and Back Tag“

Search visually at the Pinterest Board…
“FixturesCloseUp Retail Back Tags“