Large items with an irregular outline can stand out from visual clutter. Their contrast with their background can bring them into the foreground focus. Here “Total Girl” uses a silhouette technique to get in your face. But make sure your designer gets the visual mass and silhouetting right. For if a “sight leak” occurs, people will look through your promotion rather than at it. To insure visibility this sign makes use of heavy “white lining” or “channeling” around the pure type, albeit script, graphic. CLICK the thumbnail for a closeup of the very professional “Total Girl” hanging hardware.

COMPARE directly to…
“See-thru Retail Sign Strategy”
“Totally-Visible Total Girl Sign” (This Post)
“Devolving 3D Signage to 2D“
“Xmas Colors for Fall Men’s Scarf Display“

For other posts where silhouetting is used see…
“Flag Arm Has Skeg for Stability“
“Arm for Circular Foamcore Sign“
“Die-cut Shelf-Edge Branding by Butterfly”
“See-thru Retail Sign Strategy”
“Totally-Visible Total Girl Sign”
“Sign Circle: Table Stand”
“Sign Circle: Faceout Mount“
“Sign Circle: Direct Bar Mount“
“Sign Circle: Vertical Bar Mount“
“Sign Circle: Horizontal Bar Mount“
“Sign Square: Faceout Mount”
“Sign Square: Bar & Rack Mount”
“Sign Square: Shelf Edge”
“Sign Insert is Die-Cut Shape,”
“3-Way Sign Clip Creativity,”
“Odd Holder Violates Silhouette,”
“Shelf Edge Micro Flags”
“Shock Absorber for Foamcore Sign“
“Clip Adds Speech Balloon to Merchandiser”
“Category Definition via Foamcore Sign Masthead“
“Cross Sell Postage Stamps at the Shelf Edge”

For a visual Pinterest Board summary see…
“Silhouetted Sign Strategies in Retail“

SEARCH “Sight Leak” and “Sight Leak Mitigation”

to research this visual concept by way of
in-store examples and additional commentary.

For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“

For other script-ish, chalk, and hand-lettered signs see…
“Pumpkin as Holiday Sign Substrate“
“Hand-Lettered Wood Shingle“
“Fresh Farm Produce Chalkboard”
“Retail Hours Subject to Change“
“Invisible Chalkboard Promotion”
“Whale-of-a-Sale in Chalk“
“Always Hire an Artsy for Retail“
“Ralph Lauren Hand-Chalked Signs”
“One Sold Every 5 Seconds“
“Unattended Child Warning“
“Skeleton Staff Greetings”
“Hand-lettered, Custom-Fitted Levis.“
“Totally Visible Total Girl”
“How to Handle Product Migration“
“All Sales Very, Very Final“
“You Bought It, You Own It!“
“Chalk Boards Across Retail”
“No Free Taste Tests“
“Breathalyzer Test By Parachute Jump“

For a visual Pinterest Board summary see…
“Chalk Boards and Hand-Lettering in Retail“