Merchandising Smoke and Mirrors

Posted by Tony Kadysewski in Uncategorized and tagged with Apparel, Black Fixtures, Sales Psychology, Shoe, Shoe Merchandising May 31, 2012

Very interesting visual merchandising and psychology here. The shoes echo visually in multiple mirrors making more of an accessorizing cross sell from the clothing department in which it was found. But subtly the empty shoes imply someone else must find the offerings exciting enough to hasten with try-ons leaving shoes behind and almost forgotten. Very tricky. CLICK the thumbnail for closer views. Note that the shoes are mannequin-ized footwear with soles cut out to accept the internal reinforcements that keep the mannequin standing. All the more evidence these shoes are a “plant” and theatrical showcasing.

For positive psychology in merchandising see…
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Return Policy Empowers Sales“
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally.”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Great Gifts Branded Tag“

For discussions of a more academic nature SEE…
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales“
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“

For wider ranging shoe creative SEE…

“Half-Size Shelf-Edge Shoe Sell“
“Prada Shoe Menorah”
“Ribbon-Tied Xmas Merchandising”
“Dress Form a Walk Over”
“Shoe Merchandising Smoke and Mirrors”
“Designer Shoe Vending Machine“
“Louboutin Shoe Retrospective“
“Window Creativity From Thin Air“
“Shoe Size Arc as Floor Graphic“
“Floor Graphic With a Function“
“Stonehenge for Shoe Worshipers“
“Architectural Block Sells Shoes”
“Flip Flops Flat Boxed“
“Boots Hanging or Standing“
“Build Your Visual Impact Redirect“
“Bringing Cartoon Sneakers to Life”
“Shoefetti as Formal Display”
“Boots Hike a Bed of Nails“
“Pedestal Exploits Jagged Rocks for Hiking“
“Shoe Fetish vs Tape Fetish“
“Prada Flaming Tail Lights“
“Prada Summer Dare-to-Wear”
“Right Shoe Only Merchandising”
“A Look Inside Shoe Fashions“
“How to Keep Shoe Fashions Fresh“
“Sneakers Worn as Epaulets”

For Pinterest Board shoe display visuals see…
Shoe Fixturing and Merchandising in Retail
Shoefetti Displays in Retail
Shoe Accouterments Fixtures and Merchandising

For for far more black fixtures than you might want try…
“Pimped-Out Pusher Hook”
“Galvanized Plus Black as Fancy Finish“
“Endless Basket in Basic Black“
“Black Totes Tilt on a Frame”
“Black on Black Fixture Motif”
“Shelf Edge Shoe Extender“
“Fencing in Basic Black”
“Cookware on A Grid of Jet Black”
“Fencing the Produce Cooler“
“Wire Fencing in Refrigerated Retail”
“Curve Creates Store-in-Store Merchandise Destination”
“Shelf-Edge Fixture Philosophy of Philosophy Cosmetics“
“Color-Coded Prices at Shelf Edge“
“Neiman Marcus Dollar Store“
“Ultimate Back Tag in Basic Black“
“Store Tag Line Not Meant for You“
“Merchandising Smoke and Mirrors“
“Diamonds: Go Big or Go Home”
“Hook Mis-align Increases Sales“
“Erratic Hooks Tighten Display.”
“One-Hole Hooks Compared”
“Pegboard as Strip Merchandiser”
“FISH-Tip as Permanent Label Mount”
“Elizabethan Pet Collar Display“
“Basic Black Shot Glass Rack”
“Lug Hook Failure Redux“
“Hybrid Helmet Hook”
“Eccentric Ice Skate Hook“
“Triple Threat Utility Hook“
“S-Hook Squared.”
“Black Lacquer Tray With Storyline“
“Black Lacquer Tray Without Storyline“
“Swan-necked Table Top Hook“
“Rectilinear Table-top Hook”
“Black Totes Tilt on a Tray”
“Item Erect at Shelf Edge”
“Two Axes Better Than One”

For a fixture Pinterest Board SEE…
Color Black in Retail Fixtures

Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

Detailed closeup photo examples of unusual retail and point-of-purchase merchandising fixtures in a searchable idea database.

Merchandising Smoke and Mirrors

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