POPAI: 76% of Decisions In-Store

Image courtesy of popai.com

The impact of in-store merchandising has reached a new high, according to the Point of Purchase Adverting International’s 2012 Shopper Engagement Study. So what you do relative to point-of-purchase advertising, visual merchandising, signing and store fixtuuring has more impact than ever before. Read all the Study details direct from POPAI.

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