The impact of in-store merchandising has reached a new high, according to the Point of Purchase Adverting International’s 2012 Shopper Engagement Study. So what you do relative to point-of-purchase advertising, visual merchandising, signing and store fixtuuring has more impact than ever before. Read all the Study details direct from POPAI.
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“Window Dressing & Visual Merchandising Creativity“
“Retail Humor“
“Bell Jar Merchandising“
“Retail Back Tags“
“Retail Testers and Samplers“
Noteworthy Retail“
with others planned.
