Unconscious Buying Behavior

Image courtesy of neurosciencemarketing.com/blog/

EXECUTIVE SUMMARY

Unconscious, inattentive exposure to products nevertheless influences purchasing, so attend closely to your retail and point-of-purchase image.

Image courtesy of neurosciencemarketing.com/blog/

FixturesCloseUp attempts to factually document store fixtures. However often I must intuit retail marketing and merchandising. My commentary is educated … But sometimes educated guesses. If you are merchandising hardcore, and fascinated by the deep recesses of human behavior and human buying, check out the summary “Unconscious Buying” on the NeuroMarketing Blog site. And if you have the discipline and mental focus, trace the commentary all the way back to “Neural Responses to Unattended Products Predict Later Consumer Choices” on The Journal of Neuroscience website.

For positive psychology in merchandising see…
Diamonds: Go Big or Go Home
Imaginative and Empowering Jewelry Signage
Powerful One-Word Selling Proposition
Return Policy Empowers Sales
Subliminal or Supraliminal Retail Messaging
Tiffany at Your Christmas Doorstep
Death-to-False-Pizza Store Sign
Hot List is Dyslexic Triptych
One Sold Every 5 Seconds
Merchandising Smoke and Mirrors
100% Satisfaction by 3:00 pm
Must-Have T-Shirt Designs
Live in The Moment Motto
Brand Celebrates Itself Literally.”
Bulgari Priced in Gold
Entrance Portal Perspectives
Mirror‘s Vision of Christmas in Jewelry
Puzzle Piece Recycling Bin
This-Just-In Faceout Tag
Shopper Decision-making Aids
VIP Still Shopping Tag
Rx for Couch Potat0 P•O•P
Fresh Farm Produce Chalkboard
Gleaming Vault Lock as Display
Gucci Scarf Now Only $250
Great Gifts Branded Tag

For discussions of a more academic nature SEE…
Make Your Own Prices Seem Lower
Unconscious Buying Behavior
Return Policy Empowers Sales
How Design Influences Shopper Behavior
Psychology of Color in Purchases

Credit for this “intellect challenging lead” gratefully given to a Tweet from Michelle Rosales, Marketing Development at AVG Outsourcing, Installations and Logistics. Muchas gracias.

48 responses

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