Jagged frontwires of flat steel not wire rod are a radical departure in design from any other Waterfall Hook. This four-piece assemblage includes two arms, a stamped backplate and separate stamped lug plate which are welded to create the finished fixture. I would be most interested to determine how the jagged front wires were created. Their significant length would require large, powerful presses if stamped. But I can’t imagine cutting with plasma torches, laser, or other means. Their heft in the store seemed significant, but only now as I write do I wonder if they might have been heavy gauge, but more easily worked, thick aluminum. CLICK the two thumbnails for closeup shots of the details and construction.

 For a similar flat metal arm concept SEE…
“Precision-Crafted Shovel Arm”

To explore closely-related waterfall J-Hooks, SEE…
“Outlandish Stepped J-Hook”
“Under-Shelf J-Hook Solution”
“How to Display a Family of Items” and
“Cookware on Apparel J-Hook”

To explore drop-arm fixtures SEE…
“Drop Arm Pegboard Hook”
“Tiered, Drop Arm Faceout” and
“Do-It-Yourself Store Fixtures.”

For Pegboard implementations SEE…
“Drop-Arm Scan Hook for Pegboard“
“Drop-Arm Hook is Reinforced“

For another related fixture line SEE…
“Periscope Scan Hook.”
“Periscope Single Prong Hook”
“Periscope Loop Hook“ and
“Periscope Straight-Entry Hook Expands Display.”

To go even farther afield conceptually, SEE…
“Radical Departure Fixture Design.”

If you like the look of a ruby red display surface SEE…
“Rich Red Design by FAO Schwarz”
“White Hooks on Vivid Red”
“Hybrid Perforated Metal Hook”
“Straight-Entry Marquees Items”
“Slatwall Hook Used on Corrugated“
“Slatwall Hook on Corrugated Redux”

SEARCH “Contrasting Hooks” for other contrasts
of hook finish and display surface color.