Image Courtesy of Chicquero.com and Antrepo Design

Image Courtesy of Chicquero.com and Antrepo Design

What if you deconstructed the concept and subtracted all that wasn’t necessary from a package design? See some of the minimalist design results for famous brands at Chicquero’s post entitled “Minimalist Effect in a Maximalist Market.” Redesign is courtesy of Antrepo and includes such well-known names as Tabasco, Schweppes, Pringles, Nutella, Nesquik, Evian, Guinness, Duracell, M&M’s and others. Though not targeting my usual thrust of store merchandising and point-of-purchase fixtures, it is excellent commentary on the allied field of package design and design in general.

For a related FixturesCloseUp package post SEE…
“Making Pasta a Retail Star.”

For design posts ranging a bit farther afield SEE…
“Asymmetrical Package Display“
“Fixturing Unbalance Packages.” and
“Scissor Display Offers Trial.”

For questions of pure a theoretical nature SEE…
“Why Aren’t Gift Cards Vertical?”

For retail typeface, type size and color references SEE…
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle“

For an example of minimalist retail typography SEE…
“2012 Tiny Label Holder Award.”

For applying the same approach to signage SEE…
“Devolving 3D Signage to 2D“