Deconstructing Package Design

Image Courtesy of Chicquero.com and Antrepo Design

Image Courtesy of Chicquero.com and Antrepo Design

What if you deconstructed the concept and subtracted all that wasn’t necessary from a package design? See some of the minimalist design results for famous brands at Chicquero’s post entitled “Minimalist Effect in a Maximalist Market.” Redesign is courtesy of Antrepo and includes such well-known names as Tabasco, Schweppes, Pringles, Nutella, Nesquik, Evian, Guinness, Duracell, M&M’s and others. Though not targeting my usual thrust of store merchandising and point-of-purchase fixtures, it is excellent commentary on the allied field of package design and design in general.

For a related FixturesCloseUp package post SEE…
Making Pasta a Retail Star.”

For deconstruction comparisons see…
Deconstructing Package Design
Devolving 3D Signage to 2D
Deconstructed Skull Halloween Tee” (This Post)

For design posts ranging a bit farther afield SEE…
Asymmetrical Package Display
Fixturing Unbalance Packages.” and
Scissor Display Offers Trial.”

For questions of pure a theoretical nature SEE…
Why Aren’t Gift Cards Vertical?

For retail typeface, type size and color references SEE…
Best Typefaces for Retail and Point-of-Purchase
Type Size for Sign Readability
Type Size and Color for Readability
Sign as Communication Vehicle

For an example of minimalist retail typography SEE…
2012 Tiny Label Holder Award.”

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3 responses

  1. Pingback: Why Aren’t Gift Cards Vertical? | Fixtures Close Up

  2. Pingback: Devolving 3D Signage to 2D | Fixtures Close Up

  3. Pingback: Designer Brands Reinterpreted | Fixtures Close Up® — Store & Point-of-Purchase Fixture Reviews

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