This point-of-purchase display called out to me across the selling floor. It promised to find my fragrance by touchscreen. I know that secret government research within Area 51 and others had been striving for fragrance transmission electronically, but I had no idea they had succeeded and embedded the tech in touchscreen. So I went to try it. The system contained a phenomenal database of pheromones and perfumes. But I could not smell a one. I suspect my olfactory acuity has declined a bit with age. So please go test out this future-technology-here-today Smell-O-Vision and leave a comment below as to what you experience. I suspect it offers a great deal more promise that “scratch ‘n sniff.” CLICK the thumbnail for a view of this Sephora touchscreen.
For related “tech” merchandising SEE…
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“QR Code Moves to In-Store and In-Home Television”Also browse the related…
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“QR Code Moves to In-Store and In-Home Television”Know outright this post is tongue-in-cheek
humor. SEARCH “Silly” generally for ongoing
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Hi Tony
Glad you liked Scentsa, our touch screen fragrance finder at Sephora! I’m the original creator. While it doesn’t emit scent (yet) there are hundreds of fragrance testers surrounding it! We create the content and the experience, manage the network, etc. Our fabulous, innovative team also creates similar retail experiences for other beauty products, jewelry, nutrition, pet, etc. Visit us at http://www.scentsa.com for more info. Always happy to talk about Scentsa, so feel free to reach out.
I’m glad you accepted the humor in my post without rancor. Hopefully the light-hearted style will get both you and I more readership. Smell ‘O Vison really was an earlier communication concept documented by the link provided, if you followed it. And as one of the most powerful senses, odor could be called into play in branding and sales. Even without the “scent” aspect, I found your listing of fragrances very comprehesive. Kudos to you and your team.
Broke my heart there, Tony!
I was so yay-its-here, before reading your comment and feeling deflated. I hope Mr. Moran is serious about the “yet”, and we’ll soon have a touchscreen with a scratch-card.
Perfume-shopping in 120 seconds flat – cheers!
Great post Tony! I work with various multisensory marketing and advertising (MSMA) solutions, including scent delivery systems that can be synchronised to audiovisuals with to-the-second accuracy. This is basically Smell-o-Vision, but these days we prefer to call it ‘digitally enabled scenting’.
If anyone is interested in exploring these technologies and methodologies or hearing about how we are using them with partners such as Clear Channel and Pearl & Dean, please feel free to get in touch.
Thanks for the extra source information. Scent is rated as the most powerful sense. Employing it provides a totally new dimension in experience.
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