A normal PowerWing is only the depth of one Gondola end or less. This PowerWing extends across two Gondola ends simultaneously in Linens. Interesting advance planning by the store operations and merchandising staff. Fixtures are One-piece Endcap Hooks that clip into position on the wire grid and are not easily disturbed even within the wide Power Wing mouth. CLICK the thumbnail for a better view of hook fittings. *****

For a range of PowerWing posts see…
“Items Mate With PowerWing Trays“
“Double-Wide PowerWing”
“Corrugated Hook on Plastic Carrier“
“Corrugated Carrier in POP Re-Use“
“Elizabethan Pet Collar Display”
“PowerWing Sells Belts and Ties”
“Quiver PowerWing Cross Sell“
“Mike and Ike on a New Slant”
“Burt’s Bees via PowerWing“
“Gravity Feed PowerWing Play-Doh“
“Gravity Feed Powerwing Trucks”
“Gravity Feed Powerwing Monkeys”
“PowerWing Sign Mount Details“

For a visual Pinterest summary see…
“PowerWing Parade in Retail“

I almost titled this post “Double Truck PowerWing” but that would reveal an advertising background that extends back to print newspaper, were two full facing pages with content across the gutter was called a “Double Truck.”  In magazine usage a Spread is two facing pages that may or may not span and print across the gutter. I have never heard the term “Double Truck” spillover into trade magazine parlance.