I enjoy a Slim Jim as much as the next man, but this is the first time I have seen the item hung one-up on an All Wire Pegboard Hook. It does seem to fit the retail planogram nicely, but are Slim Jim packages equipped with prepunched holes for hanging, or was this improvisation by the merchandising staff? CLICK thumbnail and see if you can tell … prepunched or store punched hole. *****
If ever there was a product designed for One-Hole (a.k.a. One-Lug) Hooks, it is a Slim Jim. If you know “Jim” personally, point him to posts like …
“Perfect Use of One-Hole Hooks“
“One-Hole Hooks Compared” and
“One-Hole Hooks on Display“If you can’t afford to fixture specifically for narrow products, you might try this trick with standard two-hole All Wire Hooks. SEE
“Hook Mis-align Increases Sales“
“Hook Stagger Violates Convention” and
“Erratic Hooks Tighten Display.”For what can happen when narrow items are sold on wide hooks with wide label holders SEE…
For vertical label holders as a space saving device SEE…
“Rotated Toothbrush Label Holders” and less well-done
“B/P Anchors Toothbrushes“
“Label Orientation Alternates“Also compare label holder size and use at…
“Label Size vs Display Density”
“Rulers Sold On Hooks”
“Short Sheeted 3/4″ Deep Label Holders“
“Buy-One Get-One Flip-Front Selling Tool“
“How to Make a Flip Front Sign Holder”
“Narrow vs. Wide Label Holders.”For a followup post SEE…
holes do come prepunched however this is the dumbest and most labor intensive way to sell slim jims. I cringe every time I see this in a store.
Thanks for the inside scoop on who owns the hole. Yes I agree it is a labor intensive way to sell Slim Jims. But if I were the brand, I would want to find ways to not only have my product at the cashwrap, but competing against similar and substitute products like the bagged beef jerky in the photo. After all, to my mind, Slim Jim pioneering this niche market, only after which beef jerky — which dates back to native American Indian, if not prehistoric, times — joined the snack fray. IMHO, Slim Jim needs to claim space for itself outside the cashwrap — be it via One-Lug Hooks, or Family Packs sized like beef jerky packs.
Thanks for your knowledge and comment.
Personally, upon review of the thumbnail, I highly doubt this is factory punched. Possibly a merchandiser punched it before placement but, looking at the hole, I see two inconsistancies which make me believe these are aftermarket holes. #1. The hole is punched right through the standard print on the package which notes “open” to the consumer on where to split the packaging to access the product. #2. The holes from package one and package 2,3, etc. are not consistant with each other. For both these reasons, I think someone has tampered with the original packaging. Just my guess.
That is what I think from the closeup view in the thumbnail. However, someone commented on a LINKEDIN panel that they have seen this one-up hook merchandising of Slim Jim many times and implied … if not outright said … that it is a common, but inefficient practice. Playing the role of Solomon, I will side with you both. This looks like a homemade hole … but I can’t imagine Slim Jim missing this opportunity and not creating some kind of pegboard comparable package. If they have not, they can have the idea free just by looking here.
Thanks for the comment.
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I am the actual packaging engineer responsible for Slim Jims. The 270 degree hole comes prepunched off of the factory line. The location and shape of the hole are critical to the use of the easy peel open area. We did have a cross hair shape hole for about a year but switched to the 270 degree hole because the peel would not function correctly due to the horizontal cross hair cuts.
The sticks come in a carton that peels off the top 1/3 exposing the sitcks. This is the preferred method for shopping but some retailers wish to display Slim Jims on thier existing racking system.
Our primary market is C-stores and not grocery retailers. We have many merchandising solutions for the C-stores but the volume doesn’t exist to justify merchandising units for grocery. We are developing other non-merchandising methods of delivering the single unit stick to the customer in grocery aisles.
Many thanks for the explanation. This “Slim Jim” post appeared here but also across professional groups on LINKEDIN. There was some debate as to whether the hole was pre-punched or created instore. You have solved the mystery. As a packaging engineer please rummage around FixturesCloseUp. The post … http://fixturescloseup.com/2011/10/04/asymmetrical-package-display/ … will get you to a starting point for some threads that relate to your field. Please search other terms or explore the “Top Search Terms” menu at top for other ideas.
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