It must have been excellent French Bread, for it was all gone by the time I got there. And the Bakers had all gone home after a long hot day. But an empty fixture is best for examination by Fixtures Close Up, so I forged ahead. It is a French-Bread-specific wicker basket fixture, because it rides low and allows the long, tall sticks of French to stick up.
For other Wicker implementations see…
“Wicker or Twicker Display?“
“Multi-grain Wall of Wicker“
“One Sold Every 5 Seconds“
“Bagels in the Round, and the Square“
“Wicker Basket Door Stop Merchandising”
“Banana Basket at the Cashwrap“
“Flip Flopping Wicker Baskets“
“Low-rider French Bread Baskets”
“Wicker Basket Shelf for Slatwall”
“Floor Sale in Wicker Baskets” and
“Bananas in a Basket”For alternatives see…
“Wire as Wicker Substitute“
“Wire Bakery Basket on Metro Shelf“If “good, old fashioned fixtures” are your thing SEE…
“Thickness Gauge for In-store Bakery Bread”
“Traditional Bread Rack”
“Classic Bakery Label Holders“
“Supermarket or Local Bakery”
“Despoiling Wood Fixtures“For farther afield Bakery fixture posts see…
“Simple Simon, Racks for a Pieman”
“Hand-Lettered Wood Shingle”
“Cupcake in a Bell Jar“
“Cupcakeria: Grand Opening”
“Wire Ties Offered With A Flourish“
“Multi-Grain Wall of Wicker”
“Bakery Shelf Edge Label Challenge“
“Bagels in the Round, and the Square“
“Bakery Basket on Metro Shelf“
“Low-rider French Bread Baskets”
“Acrylic Dividers Market Bagels“
“Pallets Full of Pies‘
“No Grazing… You Big Heifer”
“How to Handle Baked Goods Migration“For a visual Pinterest Board summary see…
“Bakery Merchandising and Fixtures in Retail“SEARCH “Bakery” to stay within this
retail department.
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where can I buy this fixture? Gotta have it
Hi Mary. I am sorry that I don’t know the source of the fixtures I find and report on in retail. But this was seen at the entrance to the Bakery Department of a WalMart. You might see one near you locally, and find the manufacturer’s or supplier’s name on it somewhere. You might tray several WalMarts until you find it. I do not recall seeing it at all WalMart I visit.
You might also consider imitating the effect with wicker baskets you purchase separately. A weight in the bottom would keep the long bread from toppling the basket. If they are too short, small stands (maybe plant stands) under would put them at a convenient height.
Good luck with your search and project.
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